The New Impact Economy: Culture, Influence & Commerce

Event ID: PP1163046

Wed, Mar 18, 2026 | 4:30 PM - 5:30 PM

Venue: Next Stage (Manchester Ballroom) (Fairmont)

View on Official SXSW

Summary

A new model is emerging at the intersection of culture, influence, and commerce. In the new impact economy, brands, creators, technology platforms, and nonprofits are transforming cultural moments and fan communities into powerful engines for loyalty, engagement, and social good. This session explores how partnerships, experiences, and creator influence are redefining philanthropy and brand engagement, and how organizations can activate culture to drive both economic value and lasting impact.

Contributors

Raw Event JSON

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