Intelligent Creativity: Closing the Media Gap

{
  "id": "PP1162980",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162980",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Intelligent Creativity: Closing the Media Gap",
  "presented_by": "Monks",
  "publish_at": "2026-03-10T18:55:00.000-05:00",
  "reservable": true,
  "reservable_id": "PP1162980",
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T17:00:00.000-05:00",
  "start_time": "2026-03-16T16:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 109670,
      "company": "General Motors",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2284957,
      "name": "AJ Magali",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Head of Performance Marketing, Cadillac",
      "image": {
        "alt_text": "AJ Magali",
        "credit": null,
        "url": "https://images.sxsw.com/QqGHyPqnP8c6fN8ER5woCmVAR-w=/0x0:1464x1464/600x600/images.sxsw.com/48/d94ca03c-3db2-487e-aacd-c276fef21748/pcid-989"
      },
      "speaker_type": "Speaker",
      "details": "AJ is a solutions-oriented and data-driven marketing leader, currently working as Head of Performance Marketing at Cadillac. He brings a broad perspective from every angle of the advertising industry: before moving in-house at Cadillac, his background ranged from the ad platform side (with six years at Google) and the agency side (Wieden + Kennedy, Publicis, and more).",
      "links": {},
      "type": "person"
    },
    {
      "id": 43184,
      "company": "Adweek",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2092942,
      "name": "Kathryn Lundstrom",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Commerce And Sustainability Editor",
      "image": {
        "alt_text": "Kathryn Lundstrom",
        "credit": "",
        "url": "https://images.sxsw.com/uKyPxw6lsiCGPgLI5NLD6F5DX4k=/0x0:1600x1600/600x600/images.sxsw.com/48/68c28b27-1718-4a58-9280-f26fc95ed734/pcid-828598"
      },
      "speaker_type": "Speaker",
      "details": "Kathryn Lundstrom is ADWEEK’s commerce and sustainability editor, covering the retail media boom and the advertising and marketing industry’s response to the climate crisis. Before joining Adweek in 2019, she wrote about politics for The Daily Donut, analyzed policy at the Texas Capitol and checked facts at Sports Illustrated. She holds a bachelor’s degree in international relations from the University of Wisconsin-Madison, a master’s in journalism from the University of Texas at Austin and a master of global policy studies from the LBJ School of Public Affairs.",
      "links": {},
      "type": "person"
    },
    {
      "id": 107396,
      "company": "Adobe",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2280187,
      "name": "Tammy Pienknagura",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Director of Portfolio Strategy and Marketing, Firefly Enterprise Solutions",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Strategy and transformation leader with demonstrated success in growth, innovation, GTM and organizational effectiveness programs. Fully bi-lingual (English, Spanish), trained at top Strategy and Finance firms (Bain & Co., Goldman Sachs). Currently working at Adobe in the exciting intersection of Creativity, Marketing and AI",
      "links": {},
      "type": "person"
    },
    {
      "id": 100917,
      "company": "Monks",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2266829,
      "name": "Bryan Sherman",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Evp, Cx",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Bryan is a seasoned digital leader, with over a decade of experience, who has rapidly advanced to senior roles across agencies and media owners. He is a revenue focused, innovative thinker who brings a full set of tools to each opportunity from the work he has done as a client lead to a Fortune 100 company, a global partnership lead for the largest holding company, and a designer of innovative solutions with the largest media owners, technology platforms, and data businesses. In an industry that is constantly evolving, Bryan has the knowledge, curiosity, and grit to lead organizations and divisions to growth and flawless execution.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2208",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/435?venue_id=435&partner=true",
    "name": "Red River Ballroom",
    "parent_id": "V2151",
    "parent_venue_name": "The Thompson Hotel Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "506 San Jacinto Blvd.",
      "lat_lon": [
        30.2667947,
        -97.7409874
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "The Thompson Hotel Austin"
    },
    "root": {
      "id": "V2151",
      "name": "The Thompson Hotel Austin",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "AI enables a shift from \"one-size-fits-all\" to \"one-to-one\" creative at scale, but volume requires quality to drive ROI. This session explores the convergence of data science, media, and intelligent creativity. Learn how leading brands build data-informed supply chains to automate thousands of asset variations for hyper-personalization and multivariate testing. We’ll discuss maintaining brand safety while scaling production and using real-time feedback loops to turn creative assets into your most powerful performance lever. Join us to bridge the gap between media and message.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "AI enables a shift from \"one-size-fits-all\" to \"one-to-one\" creative at scale, but volume requires quality to drive ROI. This session explores the convergence of data science, media, and intelligent creativity. Learn how leading brands build data-informed supply chains to automate thousands of asset variations for hyper-personalization and multivariate testing. We’ll discuss maintaining brand safety while scaling production and using real-time feedback loops to turn creative assets into your most powerful performance lever. Join us to bridge the gap between media and message.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "INTELLIGENT CREATIVITY: CLOSING THE MEDIA GAP",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2576,
      "name": "Recently Added",
      "created_at": "2026-02-26T12:08:59.538-06:00",
      "updated_at": "2026-02-26T12:08:59.538-06:00",
      "sort": "RECENTLY ADDED",
      "alpha": "R"
    },
    {
      "id": 1109,
      "name": "Leadership",
      "created_at": "2016-11-28T15:52:02.425-06:00",
      "updated_at": "2022-02-14T12:07:44.721-06:00",
      "sort": "LEADERSHIP",
      "alpha": "L"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}