Beyond Silos: Aligning the C-Suite for Real-Time Execution

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  "description": "The biggest barrier to AI adoption isn't technology; it's organizational structure. Historically, Marketing chased the \"Big Idea\" while IT focused on security and stability. To win in the AI era, the C-Suite must de-silo. This session provides a blueprint for aligning the Chief Marketing Officer and the Chief Information Officer, turning technical constraints into creative enablers and ensuring the boardroom speaks a unified language.",
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