Breaking the Sound Barrier: Making Creativity Accessible to All

{
  "id": "PP1162951",
  "track": "Creator Economy",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162951",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Breaking the Sound Barrier: Making Creativity Accessible to All",
  "presented_by": "Yamaha Corporation",
  "publish_at": "2026-02-02T16:52:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162951",
  "reserved": false,
  "date": "2026-03-13",
  "end_time": "2026-03-13T12:30:00.000-05:00",
  "start_time": "2026-03-13T11:30:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Breaking the Sound Barrier: Making Creativity Accessible to All",
    "credit": null,
    "url": "https://images.sxsw.com/NInggorvYAKKmeGVOzTr6RfwZ0I=/950x633/images.sxsw.com/187/0f157303-35de-0ddc-d7d7-a943ee368787/pp1162951"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 92646,
      "company": null,
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2255392,
      "name": "Jared Jermaine",
      "speaker_types": [],
      "title": "Artist/Producer/Creator",
      "image": {
        "alt_text": "Jared Jermaine",
        "credit": null,
        "url": "https://images.sxsw.com/aXNYEP8byJmLAdC7OaSFMAFocH0=/600x600/images.sxsw.com/48/0f70453a-40ac-58a7-85dc-4da023fbc132/pcid-1641674"
      },
      "speaker_type": "Speaker",
      "details": "Jarred Jermaine is a digital creator, entrepreneur, and media personality known for building viral content across multiple platforms, reaching millions of followers worldwide.\rAmassing over 16 million followers across his platforms, he merges music, pop culture, nostalgia, and engaging storytelling to create a distinctive digital presence centered on entertainment and music discovery. Through his content, Jarred helps audiences learn about songs by highlighting samples, uncovering musical connections, and making music knowledge accessible and fun.",
      "links": {},
      "type": "person"
    },
    {
      "id": 92645,
      "company": null,
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2255391,
      "name": "Taylor Felt",
      "speaker_types": [],
      "title": "Artist",
      "image": {
        "alt_text": "Taylor Felt",
        "credit": null,
        "url": "https://images.sxsw.com/k-4EJlQ3h47ix5DzfuYlpO1yUQQ=/600x600/images.sxsw.com/48/59a85e17-dcab-37c2-f37a-e0a4183a2fb6/pcid-1641673"
      },
      "speaker_type": "Speaker",
      "details": "\rThe rebellious nature of Taylor Felt is woven into the DNA of her music. Her unapologetic lyrics \r\rare embedded into every song she writes, while the production lays the foundation for \r\reverything from electrifying anthems to sentimental songbook moments from the heart. She \r\rrecently released “MOVE A LITTLE”, a dance‑driven pop record that marks the first release from \r\rher upcoming EP later this year, garnering editorial supporting. Her debut EP, “Dead Flowers”, \r\rexceeded 250K Spotify streams in its first month and Taylor has organically grown a highly \r\rengaged audience of 3.2M+ followers across platforms such as TikTok, YouTube, Instagram, \r\rSnapchat and Twitch.  \r\rIn 2020, she was recognized for her efforts and was selected as an official TikTok Ambassador, \r\rthe only music artist chosen, and attended the Grammys on behalf of the brand. Taylor was also \r\rthe co‑writer and featured artist alongside Jaden Smith in the title track of, “Life In A Year”, film \r\rstarring Jaden Smith and Cara Delevingne. As well as recently performed the National Anthem \r\rfor the NFL San Francisco 49ers this past December where she delivered powerful highs and \r\rsultry lows that took listeners on an emotional journey. \r\rHer second EP, still unannounced, is flourishing with lush production, big melodies, and \r\rcohesive storytelling that you can dance and heal to. A lifelong vocalist with a clear creative \r\rdirection and a desire to empower, Taylor Felt is destined to be a generational artist. ",
      "links": {},
      "type": "person"
    },
    {
      "id": 86975,
      "company": "Yamaha Music Innovations",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2249124,
      "name": "Scott Yusuke Sugino",
      "speaker_types": [],
      "title": "President & CEO",
      "image": {
        "alt_text": "Scott Yusuke Sugino",
        "credit": null,
        "url": "https://images.sxsw.com/XP-7JBhgzaTRn2y7dJ2d6PJLByo=/600x600/images.sxsw.com/48/692ae873-7067-9d95-11f1-c8dfbb600dee/pcid-1568989"
      },
      "speaker_type": "Speaker",
      "details": "Scott Yusuke Sugino, President & CEO of Yamaha Music Innovations, \nis a passionate innovator dedicated to driving creativity and culture. \nHe recently launched new subscription business platform for creators called Yamaha Creator Pass to break the sound barrier and unlock next gen of creators\nalso Yamaha’s $50 million CVC fund, creating a global platform to accelerate startup growth in the music industry.\n\nWith over 15 years of experience in Yamaha, Scott brings a unique blend of \ntechnical expertise, strategic insight, and a global perspective. \nHis background spans Corporate management, B2B and B2C sales, digital marketing, \nventure capital, business development, and a Japanese hip-hop artist.\n",
      "links": {},
      "type": "person"
    },
    {
      "id": 26501,
      "company": "Output",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2026647,
      "name": "Gregg Lehrman",
      "speaker_types": [],
      "title": "CEO",
      "image": {
        "alt_text": "Gregg Lehrman",
        "credit": null,
        "url": "https://images.sxsw.com/LAv7mPlMfjorStqIIdeo195QO_4=/600x600/images.sxsw.com/48/4fc3c78c-8bff-d469-6fbe-de6fb89aab4a/pcid-1031783"
      },
      "speaker_type": "Speaker",
      "details": "Gregg Lehrman is the founder and CEO of Output, a global leader in music creation software. Launched in 2013, Output’s software is used by hitmakers such as Billie Eilish, Beyonce, Coldplay, Kendrick Lamar, Skrillex and Justin Timberlake and scores including Stranger Things, Game of Thrones and Westworld. Output is a 5x Inc5000 fastest growing company winner.\n\nGregg is also an ASCAP award-winning producer and composer, with original music featured on Saturday Night Live, The Super Bowl, Daily Show w/ Jon Stewart, League of Legends, and trailers including Avatar, Noah, The Avengers & Inglorious Basterds among others.\n\nLehrman is a vocal advocate of music creation, speaking at conferences and universities including SXSW, ASCAP, UCLA and Cornell among others.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2049",
    "indoor_outdoor": null,
    "name": "Waller Ballroom C",
    "parent_id": "V2024",
    "parent_venue_name": "Austin Marriott Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "304 E Cesar Chavez St.",
      "lat_lon": [
        30.2628298,
        -97.74157
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Austin Marriott Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2024",
      "indoor_outdoor": null,
      "name": "Austin Marriott Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Creators face a growing “sound barrier”: a fragmented ecosystem of tools, platforms, and services that often makes creating feel more complicated than it should be. What should be intuitive and fluid can become complex, costly, and disconnected.\n\nThis panel explores what a more unified, creator-first space for music and podcast creation could look like that meets creators where they are in the journey. Whether its beginners  or more experienced creators refining their craft, we’ll explore more streamlined solutions for music and podcasts that support creators at every stage.",
  "experience_level": "Advanced",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Creators face a growing “sound barrier”: a fragmented ecosystem of tools, platforms, and services that often makes creating feel more complicated than it should be. What should be intuitive and fluid can become complex, costly, and disconnected.\n\nThis panel explores what a more unified, creator-first space for music and podcast creation could look like that meets creators where they are in the journey. Whether its beginners  or more experienced creators refining their craft, we’ll explore more streamlined solutions for music and podcasts that support creators at every stage.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "BREAKING THE SOUND BARRIER: MAKING CREATIVITY ACCESSIBLE TO ALL",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1244,
      "name": "Music",
      "created_at": "2017-03-04T22:38:43.922-06:00",
      "updated_at": "2022-02-14T12:07:44.130-06:00",
      "sort": "MUSIC",
      "alpha": "M"
    },
    {
      "id": 2548,
      "name": "Podcast",
      "created_at": "2025-01-22T12:49:10.822-06:00",
      "updated_at": "2025-01-22T12:49:10.822-06:00",
      "sort": "PODCAST",
      "alpha": "P"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Creator Economy",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": {
    "id": 2244866,
    "type": "brand",
    "name": "Yamaha",
    "company_headline": "Over a century of Empowering Creators",
    "company_bio": "For over a century, Yamaha has empowered creators, giving artists the tools to compose, perform, and redefine culture. Our legacy technology has helped shape the music that moves the world and now Yamaha is supporting the next phase of innovation across music, media, and audio. Yamaha is inspiring creators to “Make Waves” with their ideas and art - backing founders who are building the tools, platforms and experiences that empower a new generation of innovators. Stop by our immersive Sound Box from March 12-15 and join our panel on March 13 at 11:30am, both at the Austin Marriott Downtown, where we’ll explore breaking the sound barrier and opening up more streamlined paths to audio creation.",
    "location": "California",
    "featured_partner": true,
    "logo_url": "https://images.sxsw.com/Z5e5k3i3GnqfEPOv1npJNRM8f9A=/1x1:400x400/950x950/images.sxsw.com/192/68dd7ab3-315e-479c-b4ad-a47e3dcf9056/SalesClient-8534",
    "image_url": "https://images.sxsw.com/unXEbmdEcjHfhXq71-H5nZ3ehdY=/2x0:2857x1903/950x633/images.sxsw.com/193/cb14df8c-6e33-4248-bc0d-5de386469112/SalesClient-8534",
    "events": "[omitted 3 related events]"
  }
}