What Happens When Software Can Transact Autonomously?

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  "description": "Autonomous AI agents are moving beyond recommendations to making decisions and executing transactions on our behalf—reshaping the shopping journey itself. As commerce becomes software-mediated, experiences are increasingly optimized for machines, not humans, changing discovery, choice, and brand interaction. While agent-led commerce reduces friction, it raises new questions around trust and accountability.\n\nThis session explores how agentic commerce reshapes incentives for merchants, platforms, developers, and consumers, and introduces the technical frameworks enabling agent-led transactions.",
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