Behind the Scenes of the Fandom Economy

Event ID: PP1162944

Sun, Mar 15, 2026 | 9:00 PM - 10:00 PM

Venue: Red River Ballroom (The Thompson Hotel Austin)

View on Official SXSW

Summary

Reality TV doesn’t just create stars — it creates superfans. Join NBCUniversal and one of their beloved stars for an insider look at how unscripted storytelling turns cast moments, catchphrases, and cultural momentum into full-blown fandoms. From Bravo’s most talked-about franchises to live reunions to Peacock’s social buzz, and IRL fan experiences, this session pulls back the curtain on how obsession is built — and why audiences keep coming back for more. Discover how talent-driven moments spark conversation, fuel community, and open the door for brands to authentically plug into fandom.

Contributors

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