AI, Advertising & The Attention Economy

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  "description": "Consumers no longer want passive content. Attention is shrinking, competition rising, and static ads are losing impact. Brands must feel alive—clickable, explorable, immersive. AI-native ads enable instant, app-less 3D interactions built from existing assets.\n\nIn this session, we break down:\n• Why static marketing is ending\n• How AI turns assets into spatial experiences\n• Impact across Web, Mobile, OOH, Retail & Packaging\n• Results from global Fortune 500 campaigns\n• Why agencies must evolve to build experiences, not content",
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