The Art of Story Telling Through Creative Tech in Ireland

{
  "id": "PP1162916",
  "track": "Film & TV",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162916",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "The Art of Story Telling Through Creative Tech in Ireland",
  "presented_by": "Global Ireland",
  "publish_at": "2026-03-04T13:03:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T15:30:00.000-05:00",
  "start_time": "2026-03-14T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    },
    {
      "name": "Film & TV Badge",
      "type": "filmtv"
    }
  ],
  "contributors": [
    {
      "id": 106372,
      "company": "United Talent Agency",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278056,
      "name": "Caroline Wilson",
      "speaker_types": [
        "Speaker"
      ],
      "title": "UTA Entertainment & Culture Marketing",
      "image": {
        "alt_text": "Carolina Wilson",
        "credit": null,
        "url": "https://images.sxsw.com/XvXacNbeOAJJWMf7UidHOkKDCwY=/600x600/images.sxsw.com/48/996319c4-24f2-e1a1-bbc3-3bd045a109f7/pcid-1656577"
      },
      "speaker_type": "Speaker",
      "details": "With experience working in media, tech, TV, agency, influencer and web3 startup environments, Caroline is passionate about helping brands connect deeply with fans through entertainment partnerships and strategies. She has created award-winning brand experiences for global Auto, Tech, CPG, Fashion & Entertainment clients, with one of her favorites being a limited-run, multi-city pop-up experience for the hit show \"Schitt's Creek\" with exclusive sponsor State Farm. Originally from Ireland, Caroline spent her formative years in North Texas and a 2-year stint in NYC before becoming a seasoned Angeleno, where she currently lives with her two awesome daughters.",
      "links": {},
      "type": "person"
    },
    {
      "id": 106371,
      "company": "Tailored Films",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278055,
      "name": "Ruth Treacy",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Producer ",
      "image": {
        "alt_text": "Ruth Treachy",
        "credit": null,
        "url": "https://images.sxsw.com/53WjHt5NWFTH5Lrj3yoU8XuycWU=/600x600/images.sxsw.com/48/29df1f80-b7c1-367e-9f77-9a4c95a2ae6f/pcid-1656572"
      },
      "speaker_type": "Speaker",
      "details": "Ruth Treacy is an award-winning Irish producer, director and co-founder of Tailored Films, the Dublin-based production company she established with film school colleague Julianne Forde after meeting at the National Film School, IADT. Over the last 20 years, Ruth has worked consistently as a producer on numerous international feature films and television drama series, many of which have been developed from concept through to completion in-house. Recent producing credits include Damian McCarthy’s 'Hokum', a co-production with Image Nation and Spooky Pictures starring Adam Scott and acquired by NEON for release in 2026, the Oscar, BAFTA and Golden Globe-nominated 'The Apprentice' (2024, directed by Ali Abbasi) and the BIFA and Fantastic Fest-winning 'Bring Them Down' (2024, directed by Christopher Andrews). Her earlier work includes 'The Lodgers' (2018, directed by Brian O’Malley), among others. Films she has produced have premiered at major festivals including Official Competition at Cannes, TIFF, London Film Festival and Fantastic Fest. Ruth has also directed ten television drama series, most recently the international YA series 'Louise Lives Large', on which she served as lead director. She works as Head of Development at Tailored and is a highly experienced creative and financial producer, managing budgets ranging from €1 - €12 million+. She is a former EFP Producer on the Move (2021), a graduate of EAVE and Screen Leaders, and a member of the European Film Academy and the European Producers Club. She has also been a selected mentor on the Screen Skills Ireland Mentee Scheme since 2020.",
      "links": {},
      "type": "person"
    },
    {
      "id": 106370,
      "company": "Enteprise Ireland",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278054,
      "name": "Amy Hahn",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Svp Physical Production",
      "image": {
        "alt_text": "Amy Hahn",
        "credit": null,
        "url": "https://images.sxsw.com/kNBHOv8oTLGFtxNSekK35-1T8t8=/600x600/images.sxsw.com/48/93d1926e-2a39-dc51-dae7-b66ba3105158/pcid-1656568"
      },
      "speaker_type": "Speaker",
      "details": "Amy Hahn - SVP, Physical Production MGM Scripted Television – Amy is a seasoned Senior Production Executive and Producer with over 20 years of experience in both scripted and unscripted television. She is from New Orleans, where she began her entertainment career in theater and live events, eventually moving to Los Angeles and pulling back the curtain to see how the TV sausage is made. With MGM, she has managed acclaimed titles such as The Handmaid’s Tale, Wednesday, Vikings: Valhalla, Fargo, Shark Tank and The Voice. She is grateful for her current role with Amazon MGM Studios which gives her the opportunity to continue to lead award-winning premium television projects through production, from development to network delivery.",
      "links": {},
      "type": "person"
    },
    {
      "id": 106369,
      "company": "Elephant Goldfish",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2278053,
      "name": "Deborah Doherty",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Managing Director",
      "image": {
        "alt_text": "Deborah Doherty",
        "credit": null,
        "url": "https://images.sxsw.com/TJ9ARr9TTFP-NCXoJKuyKBXFzag=/124x458:1127x1461/600x600/images.sxsw.com/48/cae14207-472f-4e28-864d-bbb2d0137c8c/pcid-1656561"
      },
      "speaker_type": "Speaker",
      "details": "Deborah Doherty is Joint Managing Director and Executive Producer at Elephant Goldfish, Dublin’s newest VFX and post-production studio part of the award-winning Molinare Creative Group.\n\nElephant Goldfish was founded on a simple idea: the best creative work happens when talented people feel trusted, challenged, and genuinely part of the process. Built to be collaborative and client-focused, the studio delivers creative-first post and VFX solutions across film, TV, animation, and gaming. Services span early prep to on-set supervision through to final delivery—across VFX, editorial, colour, and audio. Supported by Molinare’s global infrastructure, the team scales up when needed while staying agile, close-knit, and grounded in strong relationships.\n\nDeborah’s career began in audio production in London, before moving to Windmill Lane in 2005. Over the years, she led the growth of the audio division and expanded into wider management across VFX and post production. Known for a collaborative approach and an eye for talent, she’s built lasting partnerships across the creative industries.\n\nRecent projects include Lee Cronin’s The Mummy (Blumhouse / New line) , The Moment (A24) , Steve (Netflix/Big Things),The Tourist (BBC), Bodkin (Netflix/Higher Ground), Doctor Who (BBC/Disney), and acclaimed Irish dramas such as Black Shore, Smother, and Kin. In animation, credits include Grimsberg, Kizazi Moto, and My Little Pony: A New Generation, alongside a range of award-winning commercial campaigns.\n\nA regular presence at industry festivals and events, Deborah is also active in championing emerging talent and creating space for new voices in the sector. She has recently been appointed to the board of Women in Film and Television Ireland.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": "21+",
    "floor": null,
    "id": "V2194",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": null,
    "name": "Marlow",
    "parent_id": null,
    "parent_venue_name": null,
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "700 E. 6th St.",
      "lat_lon": [
        30.2663066,
        -97.7358631
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Marlow"
    },
    "root": null,
    "events": "[omitted 5 venue events]"
  },
  "description": "AI is transforming work fast, but humans aren’t always keeping pace. Change rarely stalls on technology; it stalls when people lack clarity, safety, or inclusion. This panel, led by Workhuman, gets practical about the culture mechanics behind transformation. We’ll explore how to gain AI’s speed and scale while amplifying human strengths, build alignment during change, and use everyday signals to measure new ways of working. Expect candid stories, real tradeoffs, and a playbook for keeping humans at the center.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": "21+",
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "AI is transforming work fast, but humans aren’t always keeping pace. Change rarely stalls on technology; it stalls when people lack clarity, safety, or inclusion. This panel, led by Workhuman, gets practical about the culture mechanics behind transformation. We’ll explore how to gain AI’s speed and scale while amplifying human strengths, build alignment during change, and use everyday signals to measure new ways of working. Expect candid stories, real tradeoffs, and a playbook for keeping humans at the center.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "ART OF STORY TELLING THROUGH CREATIVE TECH IN IRELAND",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Film & TV",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": {
    "id": 2244861,
    "type": "brand",
    "name": "Ireland House",
    "company_headline": "Ireland House returns to SXSW. Join us in Marlow on 13-14 March and meet Irish entrepreneurs, creatives, and industry leaders for expert-led panels, networking opportunities, music, and mixers. ",
    "company_bio": "Ireland House at SXSW is a collaboration between the Department of Foreign Affairs and Trade, Enterprise Ireland, IDA Ireland, and Screen Ireland.",
    "location": "Marlow at 700 E 6th St",
    "logo_url": "https://images.sxsw.com/q6wHIfTcLVa05uobW_OrAhTbtTU=/0x0:1080x1080/950x950/images.sxsw.com/192/bdf0f0c6-34ad-409d-83c3-94d26ecfe990/SalesClient-8542",
    "image_url": "https://images.sxsw.com/lMkNK9GteJO8WjnQCqPN6BJ_bF4=/0x504:1279x1357/950x634/images.sxsw.com/193/01a40ddc-7874-4c40-a442-c89dc70a502e/SalesClient-8542",
    "events": "[omitted 6 related events]"
  }
}