Shifting From Beauty to Belonging—the Next Cultural Movement

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  "description": "For decades, beauty marketing rewarded aspiration, perfection, and the impossible. But consumers — especially multicultural and Gen Z audiences — have rejected that script. They want relief. relevance. representation. And a brand that actually sees their lived reality.\nIn this provocative session, Kimberly Hairston-Hicks, CMO of Gold Bond and founder of Good Beauté, argues that the most powerful force reshaping consumer behavior today isn’t the beauty industry — it’s the Belonging Economy.",
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