The Importance of Being Authentically Human in the AI Era

Event ID: PP1162886

Tue, Mar 17, 2026 | 3:00 PM - 4:00 PM

Venue: Onyx Ballroom 1-4 (The LINE)

View on Official SXSW

Summary

A can’t-miss conversation for media and brand marketing execs. As Agentic AI evolves from generating content to executing workflows, the value is shifting. While machines master the “doing,” the uniquely human "being" becomes the advantage. These CEOs - experts in news, information media, and customer experience & content solutions – discuss The Human Connection becoming your opportunity. Learn how to lead with soul in an age of agents, and how to ensure technology serves humanity rather than replaces it.

Contributors

Raw Event JSON

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