Is Brand Dead? The Brand Leader’s Playbook for the AI Era

Event ID: PP1162876

Fri, Mar 13, 2026 | 9:00 PM - 10:00 PM

Venue: Topaz Ballroom 1-3 (The LINE)

View on Official SXSW

Summary

In a world flooded with content, does “brand” still matter? This provocative panel explores how Gen AI is reshaping brand leadership and the creative process—from production to positioning. Join a diverse panel of Brand Leaders, Ad Execs & AI Natives as they tackle how brand teams must evolve to stay relevant, effective, & resonant. We’ll cover how leading marketers are embedding AI into creative pipelines, shifting talent models, and fighting the rise of "bad creative, faster." For brand leaders serious about staying ahead of AI-powered brand transformation—this is your roadmap.

Contributors

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