Your Brand Has Multiple Personalities. Is that a Problem?

Event ID: PP1162796

Mon, Mar 16, 2026 | 9:00 PM - 10:00 PM

Venue: Waterloo Ballroom 3 (Austin Marriott Downtown)

View on Official SXSW

Summary

Your brand acts completely different on TikTok vs LinkedIn vs Instagram - but is that authentic multi-dimensionality or dangerous personality disorder? We'll diagnose real brands live, dissect epic platform fails, and teach the difference between healthy code-switching and brand schizophrenia. Through interactive challenges, learn why Gen Z can spot inauthentic adaptation from miles away, which archetypes can successfully platform-hop, and how to maintain consistent values while speaking each platform's native language fluently.

Contributors

Raw Event JSON

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