10 Truths About Technology That Are Shaping Your Life

{
  "id": "PP1162769",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Core Conversation",
  "event_id": "PP1162769",
  "event_type": "panel",
  "format": "Core Conversation",
  "genre": null,
  "subgenre": null,
  "name": "10 Truths About Technology That Are Shaping Your Life",
  "presented_by": null,
  "publish_at": "2025-12-12T14:34:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "message": null,
  "image": {
    "alt_text": "10 Truths About Technology That Are Shaping Your Life",
    "credit": "Marcel Nobre | @marcelpnobre",
    "url": "https://images.sxsw.com/uZzrZ4zb81hEcNA7mhqXBup42d8=/950x633/images.sxsw.com/187/dfe3dc47-7e31-b755-641e-41af596581e5/pp1162769"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 79672,
      "company": "BetaLab",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2240857,
      "name": "Marcel Nobre",
      "speaker_types": [
        "Speaker"
      ],
      "title": null,
      "image": {
        "alt_text": "Marcel Nobre",
        "credit": null,
        "url": "https://images.sxsw.com/o0SFvvvTDnnCwPob2Hrs2eogElA=/600x600/images.sxsw.com/48/04cf4456-d408-ed18-28b6-e699222e8e11/pcid-1163954"
      },
      "speaker_type": "Speaker",
      "details": "Marcel Nobre is an entrepreneur, researcher, professor, and international speaker on innovation, technology, artificial intelligence, and the future of human relevance. A SXSW and TEDx speaker, he is the founder and CEO of BetaLab, an edtech that creates innovative, highly customized corporate learning programs for leading multinational companies in Brazil. He teaches at MIT, Singularity, StartSe, HSM, and FIA Business School. His research explores how people and organizations can remain relevant in environments of exponential change. Marcel is also a guest expert on CNBC Times Brasil, a columnist for HSM Management, and co-host of the Trends News podcast.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0368",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": "https://translate.mixhalo.rocks/?venue_id=429&partner=true",
    "name": "Room 412",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Every day, invisible systems shape your decisions, desires, attention, and identity, often without your awareness. This session uncovers 10 hidden truths about how algorithms, AI models, and digital platforms subtly reprogram human behavior. Through real-world examples and sharp analysis, this talk explores how technology influences us psychologically and culturally, and what we can do to remain conscious, critical, and truly in control.",
  "experience_level": "Advanced",
  "presentation_url": null,
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Every day, invisible systems shape your decisions, desires, attention, and identity, often without your awareness. This session uncovers 10 hidden truths about how algorithms, AI models, and digital platforms subtly reprogram human behavior. Through real-world examples and sharp analysis, this talk explores how technology influences us psychologically and culturally, and what we can do to remain conscious, critical, and truly in control.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": {
    "coach": 1,
    "radio": 1,
    "vinci": 1,
    "anthrop": 1,
    "senator": 1,
    "name tags": 1,
    "ai and sound": 1
  },
  "short_program": false,
  "slido_url": null,
  "sort": "10 TRUTHS ABOUT TECHNOLOGY THAT ARE SHAPING YOUR LIFE",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1636,
      "name": "Social Impact",
      "created_at": "2017-10-16T21:03:39.709-05:00",
      "updated_at": "2025-01-21T12:09:19.138-06:00",
      "sort": "SOCIAL IMPACT",
      "alpha": "S"
    },
    {
      "id": 2114,
      "name": "Ai",
      "created_at": "2020-01-17T14:51:44.091-06:00",
      "updated_at": "2026-02-18T15:48:17.273-06:00",
      "sort": "AI",
      "alpha": "A"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}