Don't Be Cringe: How to Actually Win Gen Z & Alpha

{
  "id": "PP1162761",
  "track": "Sports & Gaming",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162761",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Don't Be Cringe: How to Actually Win Gen Z & Alpha",
  "presented_by": null,
  "publish_at": "2026-01-27T14:40:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-16",
  "end_time": null,
  "start_time": null,
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 86945,
      "company": "Electronic Arts",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2249094,
      "name": "Steven Schnur",
      "speaker_types": [],
      "title": "Worldwide Executive and President of Music",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Steve Schnur is a two-time GRAMMY Award-winning producer and Worldwide President of Music & Marketing for EA, where he has shaped the soundtracks, scores, and marketing for cultural touchstones like Madden NFL, FIFA/FC, The Sims, Star Wars, and Battlefield since 2001. A visionary who has transformed music across games, film, and sports entertainment, Schnur's advocacy led to the Recording Academy's 2022 creation of a new Grammy category for video game scores. His career spans roles as label president, music supervisor, composer, and professor, earning recognition from Billboard, Forbes, Rolling Stone, The Wall Street Journal, and Entertainment Weekly as one of the most powerful and creative figures in entertainment.",
      "links": {},
      "type": "person"
    },
    {
      "id": 85272,
      "company": "YouTube",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2247280,
      "name": "Sam (DuckyTheGamer) Hatch",
      "speaker_types": [],
      "title": "Video Creator",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Sam Hatch, known online as DuckyTheGamer and Quacks (on his Roblox channel QuacksBlox), is an American content creator, YouTuber, and Twitch streamer. He launched his YouTube career at age 11, starting with Minecraft mobile content before finding early success with Madden Mobile tutorials. His breakthrough came with Fortnite Mobile, where he became one of the most recognized competitive mobile players, earning six figures in tournament winnings. A self-described \"professional iPad Kid,\" Sam dropped out of his engineering program just four months into college to pursue content full-time, building his main channel DuckyTheGamer to nearly 1 million subscribers while expanding into Roblox content through his second channel QuacksBlox. His content philosophy centers on authenticity: creating videos he would want to watch himself, which has helped him build a loyal following allowing him to tap into the massive Gen Z and Gen Alpha audience that dominates the platform.",
      "links": {},
      "type": "person"
    },
    {
      "id": 84873,
      "company": "TikTok",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2246839,
      "name": "Tina Tran",
      "speaker_types": [],
      "title": "Global Lead, Gaming Partnerships & Business Development",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Tina is the global leader for Business Development and Gaming at TikTok. She's previously had roles as a Business Development executive at Microsoft and has led enterprise virtual reality partnerships globally for Meta's Reality Labs, formerly Facebook Reality Labs. ",
      "links": {},
      "type": "person"
    },
    {
      "id": 23998,
      "company": "Baobab Studios",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2021126,
      "name": "Kane Lee",
      "speaker_types": [],
      "title": "Chief Content Officer",
      "image": {
        "alt_text": "Kane Lee",
        "credit": null,
        "url": "https://images.sxsw.com/5IP9vMHU7juIaAVEBxtCaY5sfnw=/600x600/images.sxsw.com/48/4cca71da-2b14-acb5-1d11-8cdb7fae8b1d/pcid-834514"
      },
      "speaker_type": "Speaker",
      "details": "Multi-Emmy Award®-winning producer Kane Lee is Chief Content Officer of Baobab Studios, the ten-time Emmy and three-time Annie winning interactive animation studio. Lee oversees Baobab universes being adapted into films (Disney), series (Disney+, HBO Max), books (Penguin Random House), and games (Roblox, Oculus), featuring voices like Oprah Winfrey, Kate Winslet, Ed Norton, and John Legend.\n\nLee executive produced Netflix's ONI, which won the first Annie Award for Outstanding Limited Series, and produced Paramount's TIGER'S APPRENTICE and Netflix's THE SCHOOL FOR GOOD AND EVIL (#1 in 80 countries). He sits on Baobab's creative brain trust with Eric Darnell (Madagascar films) and advisors including Ed Catmull (Pixar Co-Founder) and Oscar®-winner Glen Keane (Over the Moon).",
      "links": {},
      "type": "person"
    }
  ],
  "venue": null,
  "description": "Winning Gen Z/Gen Alpha means rewriting storytelling—yet most attempts feel like pandering. Hear from Grammy-winning EA exec Steven Schnur, TikTok gaming lead Tina Tran, YouTuber and Fortnite legend Sam “DuckyTheGamer” Hatch, and Emmy-winning Baobab Studio’s Content Chief Kane Lee on what works now. Roblox to TikTok: how trends start, why authenticity beats budget, and how to build worlds audiences actually live in.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Winning Gen Z/Gen Alpha means rewriting storytelling—yet most attempts feel like pandering. Hear from Grammy-winning EA exec Steven Schnur, TikTok gaming lead Tina Tran, YouTuber and Fortnite legend Sam “DuckyTheGamer” Hatch, and Emmy-winning Baobab Studio’s Content Chief Kane Lee on what works now. Roblox to TikTok: how trends start, why authenticity beats budget, and how to build worlds audiences actually live in.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "DON'T BE CRINGE: HOW TO ACTUALLY WIN GEN Z & ALPHA",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2188,
      "name": "XR",
      "created_at": "2021-02-04T13:46:14.143-06:00",
      "updated_at": "2024-02-23T16:47:18.244-06:00",
      "sort": "XR",
      "alpha": "X"
    },
    {
      "id": 2341,
      "name": "Gen Z",
      "created_at": "2022-02-09T11:37:50.829-06:00",
      "updated_at": "2022-02-14T12:07:59.101-06:00",
      "sort": "GEN Z",
      "alpha": "G"
    },
    {
      "id": 2573,
      "name": "Gen Alpha",
      "created_at": "2026-02-08T12:40:16.604-06:00",
      "updated_at": "2026-02-08T12:40:16.604-06:00",
      "sort": "GEN ALPHA",
      "alpha": "G"
    }
  ],
  "talent_attending": null,
  "title_only": true,
  "track_display_name": "Sports & Gaming",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}