Reinvention Not Repetition: Shifting the Innovation Mindset

Event ID: PP1162581

Sat, Mar 14, 2026 | 9:00 PM - 10:00 PM

Venue: Salon C (JW Marriott)

View on Official SXSW

Summary

In a disruptive era, innovation needs to be agile, inclusive, and driven by purpose. It’s essential to move quickly and address issues by transitioning from endless MVP cycles to iterative approaches that integrate technology with human-centered design, ethics, and resilience. This panel discusses how founders, creators, and corporate innovators can leverage AI, automation, and digital collaboration to balance profit with purpose, support internal disruptors, and foster cultures where innovation delivers genuine value.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload
{
  "id": "PP1162581",
  "track": "Startups",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162581",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Reinvention Not Repetition: Shifting the Innovation Mindset",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162581",
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T17:00:00.000-05:00",
  "start_time": "2026-03-14T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 78748,
      "company": "Harvard School of Public Health",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239715,
      "name": "Meg Murphy",
      "speaker_types": [],
      "title": "Founding Advisor, Harvard HealthLab Accelerators and Strategic Communications",
      "image": {
        "alt_text": "pcid-702965",
        "credit": null,
        "url": "https://images.sxsw.com/IPiLPCkSnbyQXLDhg6PWSPDRvDE=/0x0:120x120/600x600/images.sxsw.com/48/3bf966ea-153b-535e-bcc8-9de7c5521b3c/pcid-702965"
      },
      "speaker_type": "Speaker",
      "details": "Meg Murphy is a Pulitzer Prize-winning journalist and co-founder of Harvard HealthLab Accelerators, a social impact accelerator based at Harvard University. Previously, Meg worked in media relations at Harvard University’s Weatherhead Center for International Affairs and for the School of Engineering at the Massachusetts Institute of Technology. A former journalist, Meg has written for various newspapers and weeklies, including The Boston Globe, The Globe and Mail, The Village Voice, and NOW Magazine. She holds degrees from the University of Toronto and Columbia University’s Graduate School of Journalism.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78747,
      "company": "Harvard",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239714,
      "name": "Sam Hunter Magee",
      "speaker_types": [],
      "title": "Director of Creativity and Entrepreneurship at Harvard",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Sam Hunter Magee is an accomplished leader at the nexus of arts, technology, and entrepreneurship. As Director of the Lemann Program for Creativity and Entrepreneurship at Harvard University and former Manager of Student Arts Programs at the Massachusetts Institute of Technology, Sam empowers students, founders, and interdisciplinary teams to drive innovation with impact. Sam’s experience includes leading public art initiatives, mentoring startups, creating educational programs, and cultivating global creative communities where artistic expression merges with emerging technology for real-world change.",
      "links": {},
      "type": "person"
    },
    {
      "id": 24047,
      "company": "EndeavorXR",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2021179,
      "name": "Amy Peck",
      "speaker_types": [],
      "title": "CEO",
      "image": {
        "alt_text": "Amy Peck",
        "credit": null,
        "url": "https://images.sxsw.com/5ijlBq2nQskUughwiU73wC64bb0=/0x82:1284x1366/600x600/images.sxsw.com/48/e7fd135b-7593-41c2-bd89-7671cdde6da4/pcid-894376"
      },
      "speaker_type": "Speaker",
      "details": "Amy Peck is the CEO of EndeavorXR, a global XR & AI strategy and consulting firm. She is one of the world’s top strategists on XR,  Digital Twins and applied AI. She advises G100 companies, government agencies and advanced startups.\nAmy was named Top 50 Most Powerful Women in Tech and Top 100 Women of The Future. She is  Executive Advisor to Booz Allen in Applied R&D across Digital Twins and AI. She serves as Lead Advisor, AI & New Media for the Royal Commission of Riyadh City. Amy serves on the Venture Board for Harvard University’s HealthLab Accelerator. She is an angel investor and Venture Partner at the CRXR Accelerator. Amy sits on multiple Advisory Boards and is Executive Board Chair of Prospera Women. \nAmy’s passion is inspiring a creative vision for the future with technology.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78738,
      "company": "Artivive GmbH",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239705,
      "name": "Sergiu Ardelean",
      "speaker_types": [],
      "title": "CEO, Co-Founder",
      "image": {
        "alt_text": "Sergiu Ardelean",
        "credit": null,
        "url": "https://images.sxsw.com/9g1iuwubQaigiqawJtQ2Qy0_dNo=/555x238:2470x2153/600x600/images.sxsw.com/48/a2805e54-29f2-4e81-8e03-3c841e49c24b/pcid-914442"
      },
      "speaker_type": "Speaker",
      "details": "Before\nFrom 2005-2016, I founded and led a Vienna-based Augmented Reality agency as Creative Director. With offices in Vienna, Shanghai, and Munich, we served clients like Volkswagen in 42 countries.\n\nArtivive Today\nNow I run Artivive, an AI-powered AR platform that turns hours of content creation into minutes. Our global team spans Europe, US, and China, serving 400k creatives in 190 countries and partnering with top institutions in Vienna, Munich, SF, Seoul, and Shanghai.\n\nSpeaker & Mentor\nI speak worldwide on art-tech fusion and mentor via MIT Arts, Culttech, and SUP VC.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "3",
    "id": "V0453",
    "indoor_outdoor": "INDOOR",
    "name": "Salon C",
    "parent_id": "V0403",
    "parent_venue_name": "JW Marriott",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "110 E 2nd St.",
      "lat_lon": [
        30.2645713,
        -97.743198
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "JW Marriott"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0403",
      "indoor_outdoor": null,
      "name": "JW Marriott",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "In a disruptive era, innovation needs to be agile, inclusive, and driven by purpose. It’s essential to move quickly and address issues by transitioning from endless MVP cycles to iterative approaches that integrate technology with human-centered design, ethics, and resilience. This panel discusses how founders, creators, and corporate innovators can leverage AI, automation, and digital collaboration to balance profit with purpose, support internal disruptors, and foster cultures where innovation delivers genuine value.",
  "experience_level": "Intermediate",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "In a disruptive era, innovation needs to be agile, inclusive, and driven by purpose. It’s essential to move quickly and address issues by transitioning from endless MVP cycles to iterative approaches that integrate technology with human-centered design, ethics, and resilience. This panel discusses how founders, creators, and corporate innovators can leverage AI, automation, and digital collaboration to balance profit with purpose, support internal disruptors, and foster cultures where innovation delivers genuine value.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "REINVENTION NOT REPETITION: SHIFTING THE INNOVATION MINDSET",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 954,
      "name": "Entrepreneurship",
      "created_at": "2016-11-04T11:44:27.960-05:00",
      "updated_at": "2025-01-21T12:10:03.602-06:00",
      "sort": "ENTREPRENEURSHIP",
      "alpha": "E"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Startups",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}