Behind The Viral Hit: Why It's Not What It Seems

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  "description": "In an era where TikTok virality can catapult unknown artists to millions of streams overnight, the music industry faces a critical question: how do we transform fleeting moments into lasting careers? This panel brings together industry experts to lift the lid on viral streams and explore strategic frameworks that separate one-hit wonders from career artists. Drawing from real-world case studies, the discussion will provide actionable insights for artists, managers, and industry professionals looking to build careers that transcend trending sounds and create lasting cultural impact.",
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  "long_description": "In an era where TikTok virality can catapult unknown artists to millions of streams overnight, the music industry faces a critical question: how do we transform fleeting moments into lasting careers? This panel brings together industry experts to lift the lid on viral streams and explore strategic frameworks that separate one-hit wonders from career artists. Drawing from real-world case studies, the discussion will provide actionable insights for artists, managers, and industry professionals looking to build careers that transcend trending sounds and create lasting cultural impact.",
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