Tradwives, Throuples, Trends: What Modern Love Means for Ads
Summary
We are obsessed with romantic love. But relationship dynamics in America are changing and other forms of love—from platonic to filial to digital—are taking priority in our lives. These loves aren't secondary, they shape our identities and steer our decisions. There's a reckoning that romantic love can't and shouldn't fulfill all your needs. In a culture where gender roles, dating trends, and intimacy are being renegotiated in real time, how should brands respond?
- Format: Presentation
- Category: Presentation
- Event Type: panel
- Presented By: n/a
Contributors
- Natalia Davila
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162551",
"track": "Brand & Marketing",
"focus_area": null,
"category": "Presentation",
"event_id": "PP1162551",
"event_type": "panel",
"format": "Presentation",
"genre": null,
"subgenre": null,
"name": "Tradwives, Throuples, Trends: What Modern Love Means for Ads",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": true,
"reservable_id": "PP1162551",
"reserved": false,
"date": "2026-03-13",
"end_time": "2026-03-13T12:30:00.000-05:00",
"start_time": "2026-03-13T11:30:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 78012,
"company": "GUT",
"credential_types": [
"innovation"
],
"entity_id": 2238964,
"name": "Natalia Davila",
"speaker_types": [],
"title": "Head of Strategy, US",
"image": {
"alt_text": "Natalia Davila",
"credit": null,
"url": "https://images.sxsw.com/KWSZw07G08wHWOe6QxEMA8ufZDw=/600x600/images.sxsw.com/48/7dcc06f1-3045-a5e6-729b-04af52803a3a/pcid-1622989"
},
"speaker_type": "Speaker",
"details": "Natalia Davila is the Head of Strategy, US at GUT. Throughout career, she has led thinking on award-winning creative campaigns, brand positioning, and product innovation across the US, LatAm, and global for top brands across categories, including KraftHeinz, DoorDash, ABI, Apple, Toyota, Porsche, Volkswagen, BMW Group, Bacardí, Molson Coors, Lavazza, letgo, Varo Bank, among others. Natalia brings a multidisciplinary mind to the table: She studied fine art and chemistry in undergrad and sees strategy as equal parts science and soul. She’s a proud Miamian, a mentor, and advocate for inclusive storytelling. She’s shaping the next generation of marketers by modeling what it means to lead with empathy, intuition, and curiosity.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": "5",
"id": "V2051",
"indoor_outdoor": null,
"name": "Waterloo Ballroom 3",
"parent_id": "V2024",
"parent_venue_name": "Austin Marriott Downtown",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "304 E Cesar Chavez St.",
"lat_lon": [
30.2628298,
-97.74157
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Austin Marriott Downtown"
},
"root": {
"accessible": null,
"age_policy": null,
"floor": null,
"id": "V2024",
"indoor_outdoor": null,
"name": "Austin Marriott Downtown",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null
},
"events": "[omitted 5 venue events]"
},
"description": "We are obsessed with romantic love. But relationship dynamics in America are changing and other forms of love—from platonic to filial to digital—are taking priority in our lives. These loves aren't secondary, they shape our identities and steer our decisions. There's a reckoning that romantic love can't and shouldn't fulfill all your needs. In a culture where gender roles, dating trends, and intimacy are being renegotiated in real time, how should brands respond?",
"experience_level": "Beginner",
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"closed_captioned": false,
"cpe_credit": false,
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "We are obsessed with romantic love. But relationship dynamics in America are changing and other forms of love—from platonic to filial to digital—are taking priority in our lives. These loves aren't secondary, they shape our identities and steer our decisions. There's a reckoning that romantic love can't and shouldn't fulfill all your needs. In a culture where gender roles, dating trends, and intimacy are being renegotiated in real time, how should brands respond?",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "TRADWIVES, THROUPLES, TRENDS: WHAT MODERN LOVE MEANS FOR ADS",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": "Brand & Marketing track sponsored by Youtube",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_sales_client": null
}