How Anime Became a Worldwide Cultural Force

Event ID: PP1162544

Mon, Mar 16, 2026 | 7:30 PM - 8:30 PM

Venue: Mansfield AB (Omni Downtown)

View on Official SXSW

Summary

Anime isn't niche; it’s the fastest-growing global fandom in entertainment. Among Gen Z, 54% say they “like” or “love” it, placing anime’s cultural relevance alongside major sports and global icons. Its emotional power runs deep: 48% of fans have had a crush on a character, showing anime’s ability to build emotional worlds and deep connections. For Gen Z, it’s identity and community; for Gen X, nostalgia. With leaders from Crunchyroll, Twitch, and anime community voice Lena Lemon joining us, this panel explores anime’s rise and future.

Contributors

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