Music Marketing: How to Stretch Releases for Years

{
  "id": "PP1162539",
  "track": "Music",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162539",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Music Marketing: How to Stretch Releases for Years",
  "presented_by": null,
  "publish_at": "2025-11-19T13:43:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162539",
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T17:00:00.000-05:00",
  "start_time": "2026-03-14T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 40834,
      "company": "Chaos Creators",
      "credential_types": [
        "music"
      ],
      "entity_id": 2077560,
      "name": "Blair Miller",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Founder",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Forbes 30 Under 30 honoree Blair Miller is the Founder of Chaos Creators, a marketing agency focused on fan engagement and short-form content creation. Before launching Chaos Creators, Miller was the Creative Director of Jonas Group Media, a company she built alongside Kevin Jonas, Sr. Throughout Miller’s career, she has supported the social media efforts of artists such as Charlotte Sands, Kassi Ashton, Franklin Jonas, Dasha, Brad Paisley, Chris Young, Lanie Gardner, PUBLIC, and Tucker Nichol. She also launched social campaigns with influencers Charli D’Amelio and Bella Poarch, and led marketing for brands such as Nellie’s Southern Kitchen (A Jonas Family Experience) and Nashville Briefing.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78992,
      "company": "Neon Coast",
      "credential_types": [
        "music"
      ],
      "entity_id": 2239973,
      "name": "Janie Whitefield",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Digital Director of Neon Coast",
      "image": {
        "alt_text": "Janie Whitefield",
        "credit": null,
        "url": "https://images.sxsw.com/hx0BIR6ubXHKioLCx7kYrXtQ6z4=/0x112:1066x1178/600x600/images.sxsw.com/48/caf1aa0f-60bd-491c-9897-3fb494baaf59/pcid-1625059"
      },
      "speaker_type": "Speaker",
      "details": "Janie Whitefield is a rising force in the music industry, living at the intersection of digital marketing, fan engagement, and artist development. Currently, The Nashville Briefing’s 30 Under 30 honoree serves as Director of Digital at Neon Coast, a progressive music and entertainment company in Nashville that includes multi-award-winning superstar Kane Brown. Here, Janie drives the digital vision and execution across the full Neon Coast lineup, which spans from ACM New Duo/Group nominee Restless Road, to MusicRow’s “Next Big Thing” Dylan Schneider, global alt-pop band Nightly, rising Latina country star Kat Luna, and a growing slate of developing artists.\r",
      "links": {},
      "type": "person"
    },
    {
      "id": 22948,
      "company": "Azoff Music Co",
      "credential_types": [
        "music"
      ],
      "entity_id": 2020039,
      "name": "Samantha Juneman",
      "speaker_types": [
        "Speaker"
      ],
      "title": "SVP",
      "image": {
        "alt_text": "Samantha Juneman",
        "credit": null,
        "url": "https://images.sxsw.com/hiFwrGVrdBliPfTzOYJdyM6G50k=/221x0:936x715/600x600/images.sxsw.com/48/d3505717-138a-431a-bde3-fd86bf3f35c9/pcid-811485"
      },
      "speaker_type": "Speaker",
      "details": "Sam is a seasoned sales and marketing leader with 15 years of success driving growth and innovation in the music and entertainment industry. She brings over a decade of deep expertise in streaming partnerships, data-informed commercial strategy, and global campaign execution. Her work is defined by a track record of building high-impact marketing strategies, scaling audiences, and bridging creative vision with business performance.\n\nShe’s recognized for her ability to lead across functions — from artist development to digital innovation — and for fostering long-term industry relationships rooted in trust and results. Known for her entrepreneurial mindset and collaborative leadership style, Sam has helped shape the trajectory of both emerging talent and legacy artists and constantly has her eye on opportunities where she can help shape the future of music, culture, and technology.\n\n📍 Billboard 40 Under 40 (2019)\n📍 Billboard Indie Power Players (2022)\n📍 Member, Recording Academy\n📍 Advisory Board, University of the Pacific",
      "links": {},
      "type": "person"
    },
    {
      "id": 78985,
      "company": "EMPIRE",
      "credential_types": [
        "music"
      ],
      "entity_id": 2239966,
      "name": "Harrison Golding",
      "speaker_types": [
        "Speaker"
      ],
      "title": "SVP, Strategic Marketing",
      "image": null,
      "speaker_type": "Speaker",
      "details": "Harrison Golding has a diverse work experience in the media and marketing industry. Harrison started their career in 2015 as a Production Associate at Mandalay Sports Media, where they worked until 2016. In 2018, they joined Empire as a Creative Director and later transitioned to the role of Director of Marketing. Currently, they hold the position of Vice President of Strategic Marketing at Empire. Harrison Golding attended Pitzer College from 2014 to 2019, where they earned a Bachelor of Arts (B.A.) degree. During their time at Pitzer College, they focused their studies on the fields of Sociology, Media Studies, and Theater.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2405",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/427?venue_id=427&partner=true",
    "name": "Capitol Ballroom E",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Capitol Ballroom E"
    },
    "root": {
      "id": "V2427",
      "name": "Downright Austin",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "You’ve dropped the track and pushed the promo. Now what? In a world where music moves fast, long-term visibility can still be more powerful than launch-week hype. In this panel, we’ll cover how artists and their teams extend the life of a release well beyond its debut. We’ll dig into smart reusable content, creative repackaging, how to keep songs fresh for fans, and how to turn \"catalog\" tracks into new campaign strategies. Expect practical strategies that keep fans engaged, music marketing momentum moving, and allow artists to stay in the spotlight for longer. With the right game plan, one release can sustain impact for years.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": true,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "You’ve dropped the track and pushed the promo. Now what? In a world where music moves fast, long-term visibility can still be more powerful than launch-week hype. In this panel, we’ll cover how artists and their teams extend the life of a release well beyond its debut. We’ll dig into smart reusable content, creative repackaging, how to keep songs fresh for fans, and how to turn \"catalog\" tracks into new campaign strategies. Expect practical strategies that keep fans engaged, music marketing momentum moving, and allow artists to stay in the spotlight for longer. With the right game plan, one release can sustain impact for years.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "MUSIC MARKETING: HOW TO STRETCH RELEASES FOR YEARS",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}