The Creator Strategies Needed to Reach Gen Z & Gen Alpha

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  "description": "This session will spotlight the increasing momentum of the creator economy and how creators have become role models to younger generations. While most companies remain focused on reaching Gen Z, we’ll discuss how brands will need a fresh creator marketing strategy that merges culture, authenticity, and relevance if they expect to break through with digitally native Gen Alpha, as the oldest approach adulthood in the coming years.",
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  "long_description": "This session will spotlight the increasing momentum of the creator economy and how creators have become role models to younger generations. While most companies remain focused on reaching Gen Z, we’ll discuss how brands will need a fresh creator marketing strategy that merges culture, authenticity, and relevance if they expect to break through with digitally native Gen Alpha, as the oldest approach adulthood in the coming years.",
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      "name": "Gen Z",
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