Unlocking Africa: Real Partnerships and Real Results
Summary
Africas music market is one of the fastest-growing and most dynamic in the world but success depends on more than a viral hit. In this session we’ll unpack the strategies behind breaking artists across the continent and beyond. From navigating fragmented streaming platforms and hyper-local radio to street teams, fan communities, and brand collabs, you’ll hear what works, what flops and what it takes to build lasting careers in Africa’s diverse music scenes. Expect a real case study of how one artist cracked the local market and the roadmap that turned regional buzz into international momentum.
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: n/a
Contributors
- Keke Hammond
- Yung D3mz
- Emanuel Okusanya
- Kay Ikazoboh
Raw Event JSON
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