No Time for Safe Bets: Creative Impact Under Fire

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      "details": "Liz Caselli-Mechael is a communications and marketing leader specializing in data-informed strategies for trust, and impactful storytelling for mission-driven organizations. She is currently Chief Communications Officer at Watch Duty, where she leads communications for a fast-growing public safety platform, helping to connect millions of users to critical disaster information in key moments. Previously, Liz served as Vice President of Communications & Marketing at World Central Kitchen, where she drove on-the-ground post-disaster stories from Gaza and Haiti to North Carolina and LA, designing 360 marketing campaigns peaking at an 18x ROI. She also held senior global communications roles at Nestlé, translating complex, high-stakes issues into clear, trusted narratives. In addition to her current role, Liz coaches executives on content strategy and serves on nonprofit boards, including past leadership with Miriam’s Kitchen and the Coffee Quality Institute. ",
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  "description": "When disaster strikes, there’s no time for creative review. Just hours after violence, fires, hurricanes, war, or other crises strike, frontline groups like World Central Kitchen and Watch Duty hit the ground to save lives, and their marketing and comms teams begin rallying attention and mobilizing donations to make it all possible. In this session, WCK’s Linda Roth, Chief Communications and Strategy Officer, and Liz Caselli-Mechael, Chief Communications Officer at Watch Duty, join Swayable CEO James Slezak to reveal how some of the world’s most important campaigns are using AI and cutting-edge measurement technology to develop authentic, purpose-driven content that works—quickly.",
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  "long_description": "When disaster strikes, there’s no time for creative review. Just hours after violence, fires, hurricanes, war, or other crises strike, frontline groups like World Central Kitchen and Watch Duty hit the ground to save lives, and their marketing and comms teams begin rallying attention and mobilizing donations to make it all possible. In this session, WCK’s Linda Roth, Chief Communications and Strategy Officer, and Liz Caselli-Mechael, Chief Communications Officer at Watch Duty, join Swayable CEO James Slezak to reveal how some of the world’s most important campaigns are using AI and cutting-edge measurement technology to develop authentic, purpose-driven content that works—quickly.",
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