Building Brands That Back Creators

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  "description": "As creators become the cultural vanguard, brand marketing must evolve. Author of the ICYMI newsletter Lia Haberman joins Mike McGarry, SVP of Marketing at Patreon, in a conversation on how to build campaigns that don’t just feature creators — they center them. Learn actionable insights from Patreon's marketing strategy which amplifies authenticity, drives relevance, and builds loyalty across both creator and fan communities. Through viral case studies and creator-led activations, this session will arm marketers, CMOs, and creatives with the tools to thrive in a world where creators are the brand.",
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