XR Immersive Filmmaking & The Future of Entertainment

Event ID: PP1162491

Fri, Mar 13, 2026 | 3:00 PM - 4:00 PM

Venue: Room 203-204 (JW Marriott)

View on Official SXSW

Summary

XR is not just a new format—it’s a new language of interactive cinematic storytelling. Join director Doug Liman’s award-winning team 30 Ninjas as they explore how working with Google XR teams they are combining emerging formats like volumetric capture, spatial narrative, 3D engines and real-time Google LLM driven characters are reshaping entertainment from the inside out. Learn how cinematic craft, game mechanics, XR and AI are merging at the highest level to create the future of audience experience and participation—where the viewer isn’t just watching the story, they’re inside it.

Contributors

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