Keep Calm & Flo On: Keeping an Enduring Icon Fresh & Funny

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      "name": "Meghan Walsh",
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      "details": "Meghan Walsh is the Business Leader of Integrated Marketing at Progressive Insurance, where she drives the vision, planning and execution of the brand’s most memorable campaigns. Since joining in 2018, the past seven years have been focused on the continued success of the “Superstore” campaign featuring Flo, Jamie and the squad, overseeing the evolution of turning into your parents with the award-winning “Dr. Rick” campaign, and building audience-specific campaigns like “At Home with Baker Mayfield,” “The Replay” and “The Backup.”  Working closely with creative partners, Meghan ensures Progressive’s storytelling remains fresh and effective – contributing to the company’s significant business growth during her tenure. \n",
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      "details": "Stephanie Courtney is best known for her portrayal of Flo, the spokesperson for Progressive Insurance over the past 17+ years. She has also appeared in numerous TV shows and Films. Credits include The Goldbergs, Mad Men, The Heartbreak Kid, The Comeback, Nobodies, and Girlfriend Day. She is also a main company alumnus of The Groundlings Theater. \n\n\n",
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      "details": "Brendan Gibbons is an award-winning comedy and performance director. He has been a key creative collaborator on the Progressive Insurance campaign featuring the now iconic “Flo,” helping to evolve her character into a pop culture juggernaut. His style of striking visuals, honest performances and smart humor has been a driving force behind countless commercial campaigns. Brendan began his career in advertising as an award-winning copywriter and creative director. He’s also worked as a political writer and screenwriter. Outside of directing, Brendan is a musician whose songs have appeared in commercials and films. He has also directed many original shorts and the feature film PREOCCUPIED, an Occupy Wall Street satire.\n",
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  "description": "How do you take a character from one TV spot to icon and keep her relevant, beloved & funny for 15+ years?\nJoin the creative team and the woman behind the white apron: Stephanie Courtney, AKA Flo. Alongside Progressive Insurance (brand), Arnold (agency) and Station (production) , she’ll help unpack how one ad grew into a universe of characters, comedic styles and unforgettable moments. From Flo’s personas, to red carpet parodies and blockbuster genre spoofs, this campaign has done it all. Expect BTS stories, comedic insights and lessons on longevity in an industry that often chases the new.",
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