How AI is Driving the Future of Visual Work & Creativity
Summary
Join Canva CCO Rob Giglio and Liz Bacelar, Global Head of AI & Advanced Analytics at Under Armour, for a fireside chat tackling the central debate around AI and creativity. Is AI making organizations more creative or less? As content demands skyrocket and AI tools proliferate across teams, Rob and Liz explore the real impact on workplace creativity, from how visual thinking is replacing text-heavy communication to whether democratized design tools are elevating ideas or creating a sea of sameness. Learn why the answer isn't binary, and discover the conditions that determine whether AI becomes a creativity amplifier or creativity killer in your organization.
- Format: Fireside Chat
- Category: Fireside Chat
- Event Type: panel
- Presented By: n/a
Contributors
- Liz Bacelar
- Rob Giglio
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162457",
"track": "Design",
"focus_area": null,
"category": "Fireside Chat",
"event_id": "PP1162457",
"event_type": "panel",
"format": "Fireside Chat",
"genre": null,
"subgenre": null,
"name": "How AI is Driving the Future of Visual Work & Creativity",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": true,
"reservable_id": "PP1162457",
"reserved": false,
"date": "2026-03-16",
"end_time": "2026-03-16T11:00:00.000-05:00",
"start_time": "2026-03-16T10:00:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 87953,
"company": "Under Armour",
"credential_types": [
"innovation"
],
"entity_id": 2250205,
"name": "Liz Bacelar",
"speaker_types": [
"Speaker"
],
"title": "Global Head Of Ai & Advanced Analytics",
"image": {
"alt_text": "Liz Bacelar",
"credit": null,
"url": "https://images.sxsw.com/g74SMx2jKYqRCJ3NY-4TGOh0Xck=/0x0:1200x1200/600x600/images.sxsw.com/48/0a50cc0d-4b9e-4e8e-8791-bcc5c0dc5445/pcid-1636625"
},
"speaker_type": "Speaker",
"details": "Liz is a global AI leader who's launched AI capabilities at major organizations including Under Armour, where she leads the company’s first AI & Advanced Analytics division. Before transitioning to AI leadership, she founded and exited two startups and worked as an Emmy-nominated journalist. Liz is a marathoner and volunteers teaching hiking and mountaineering to young women of multiracial backgrounds.",
"links": {},
"type": "person"
},
{
"id": 78309,
"company": "Canva",
"credential_types": [
"innovation"
],
"entity_id": 2239276,
"name": "Rob Giglio",
"speaker_types": [
"Speaker"
],
"title": "Chief Customer Officer",
"image": {
"alt_text": "Rob Giglio",
"credit": "",
"url": "https://images.sxsw.com/HvgHSeTPzxJHtiguHea487lUA6w=/558x171:1016x629/600x600/images.sxsw.com/48/115abed7-2477-4408-9dad-746ff0ab1241/pcid-1623656"
},
"speaker_type": "Speaker",
"details": "Rob Giglio is Chief Customer Officer at Canva where he oversees sales and go-to-market efforts. Previously, Rob held the position of Chief Customer Officer at HubSpot, leading global marketing, sales, and customer success initiatives. Prior roles include CMO at DocuSign, SVP at Adobe overseeing global sales for the Digital Media Business Unit, and CMO at Art.com, among others. Rob's extensive background in sales and marketing spans over 25 years and includes key leadership roles at prominent companies like Gap Inc., Williams-Sonoma, The Clorox Company, and Procter & Gamble. Rob holds an MBA in Finance from USC Marshall School of Business and a BA in Psychology from San Diego State University.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2049",
"indoor_outdoor": null,
"mixhalo_url": "https://translate.mixhalo.rocks/432?venue_id=432&partner=true",
"name": "Waller Ballroom C",
"parent_id": "V2024",
"parent_venue_name": "Austin Marriott Downtown",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "304 E Cesar Chavez St.",
"lat_lon": [
30.2628298,
-97.74157
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Austin Marriott Downtown"
},
"root": {
"id": "V2024",
"name": "Austin Marriott Downtown",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": "Join Canva CCO Rob Giglio and Liz Bacelar, Global Head of AI & Advanced Analytics at Under Armour, for a fireside chat tackling the central debate around AI and creativity. Is AI making organizations more creative or less? As content demands skyrocket and AI tools proliferate across teams, Rob and Liz explore the real impact on workplace creativity, from how visual thinking is replacing text-heavy communication to whether democratized design tools are elevating ideas or creating a sea of sameness. Learn why the answer isn't binary, and discover the conditions that determine whether AI becomes a creativity amplifier or creativity killer in your organization.",
"experience_level": "Intermediate",
"audio_url": null,
"accessibility": [
"Closed captioned"
],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": true,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Join Canva CCO Rob Giglio and Liz Bacelar, Global Head of AI & Advanced Analytics at Under Armour, for a fireside chat tackling the central debate around AI and creativity. Is AI making organizations more creative or less? As content demands skyrocket and AI tools proliferate across teams, Rob and Liz explore the real impact on workplace creativity, from how visual thinking is replacing text-heavy communication to whether democratized design tools are elevating ideas or creating a sea of sameness. Learn why the answer isn't binary, and discover the conditions that determine whether AI becomes a creativity amplifier or creativity killer in your organization.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "HOW AI IS DRIVING THE FUTURE OF VISUAL WORK & CREATIVITY",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 2039,
"name": "Art",
"created_at": "2018-02-09T18:41:27.091-06:00",
"updated_at": "2022-02-14T12:08:03.635-06:00",
"sort": "ART",
"alpha": "A"
},
{
"id": 2114,
"name": "Ai",
"created_at": "2020-01-17T14:51:44.091-06:00",
"updated_at": "2026-02-18T15:48:17.273-06:00",
"sort": "AI",
"alpha": "A"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": "Design",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}