Sphere of Influence: Record of Culture Or Creative Compromise

Event ID: PP1162456

Mon, Mar 16, 2026 | 9:00 PM - 10:00 PM

Venue: Capitol Ballroom E (Downright Austin)

View on Official SXSW

Summary

When it comes to music for film and ad content, an original music track often becomes a romantic ideal – demo love. Halle Petro from Sonic Union, Rich Robinson from Warner Chapel Music, and artist Billy Corgan will discuss the top 10 licensed songs, the songwriter’s point of view, language and ideas as inspiration, and how to interpret originally, versus infringing upon what’s come before (including AI). How do we understand original music? This panel will offer best practices about musical creative ideations, and the insight and language to up your creative output and collaborations.

Contributors

Raw Event JSON

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