The Future of Music is Participatory

{
  "id": "PP1162445",
  "track": "Music",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162445",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "The Future of Music is Participatory",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162445",
  "reserved": false,
  "date": "2026-03-14",
  "end_time": "2026-03-14T15:30:00.000-05:00",
  "start_time": "2026-03-14T14:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Music Badge",
      "type": "music"
    },
    {
      "name": "Platinum Badge",
      "type": "platinum"
    }
  ],
  "contributors": [
    {
      "id": 22921,
      "company": "BandLab Technologies",
      "credential_types": [
        "music"
      ],
      "entity_id": 2020012,
      "name": "Dani Deahl",
      "speaker_types": [],
      "title": "Head of Communications & Creator Insights",
      "image": {
        "alt_text": "Dani Deahl",
        "credit": null,
        "url": "https://images.sxsw.com/h08FEsv6sKHTB6hXzbIoUzG7oYI=/236x47:791x602/600x600/images.sxsw.com/48/96669099-7bee-4b23-994d-c13b6b574a80/pcid-905488"
      },
      "speaker_type": "Speaker",
      "details": "As a prominent figure in music, Dani Deahl has been at the forefront of artist discovery and meaningful industry change for over a decade. She currently is a DJ, producer, public speaker, and Head of Communications & Creator Insights at BandLab. She developed the coverage for the intersection of music and technology for The Verge, helmed YouTube series The Future of Music, and is also a Trustee for the Recording Academy Chicago chapter.\n\n\n(She will also be stepping into the role of VP, Creator Policy and Corporate Affairs at Caldecott Music Group later this year.)",
      "links": {},
      "type": "person"
    },
    {
      "id": 77987,
      "company": "Sony Corporation",
      "credential_types": [
        "music"
      ],
      "entity_id": 2238939,
      "name": "Jordy Freed",
      "speaker_types": [],
      "title": "Senior Director, Deputy Head of Sony’s Personal Entertainment Business",
      "image": {
        "alt_text": "Jordy Freed",
        "credit": null,
        "url": "https://images.sxsw.com/SMG0HiQV1n4YWcqk99mkMKG_8Wk=/600x600/images.sxsw.com/48/c97a29c8-aa10-d5ea-eac9-b0c61814431c/pcid-1622936"
      },
      "speaker_type": "Speaker",
      "details": "Jordy Freed is a forward-thinking brand strategist and business leader operating at the intersection of technology and culture. As Head of Brand, Business Development, Partner Marketing & Strategy at Sony, Freed leads global campaigns, strategic partnerships and product innovation across entertainment, consumer, and pro audio tech for Sony’s Personal Entertainment Business. Throughout his career, Jordy has brokered and led impactful partnerships with leading platforms and brands including Spotify, Amazon Music, SoundCloud, Intel, Pernod Ricard, the European Union Government, NHK, BandLab and New York University.  He spearheaded the global “For The Music” campaign and launched product collaborations tailored to new generations of creators.\n\n",
      "links": {},
      "type": "person"
    },
    {
      "id": 48963,
      "company": "Hook Music",
      "credential_types": [
        "music"
      ],
      "entity_id": 2204676,
      "name": "Gaurav Sharma",
      "speaker_types": [],
      "title": "Founder and CEO",
      "image": {
        "alt_text": "Gaurav Sharma",
        "credit": null,
        "url": "https://images.sxsw.com/KHvlQM5isD9AkTc2AJnOcPekGyU=/600x600/images.sxsw.com/48/48c78811-ead7-b907-f8c0-da886ac3cde1/pcid-1560339"
      },
      "speaker_type": "Speaker",
      "details": "Gaurav Sharma is the Founder & CEO of Hook, the artist-first, AI social music app that enables fans to easily create authorized remixes of popular music for use on social media while compensating rights holders for their work. Sharma has a history of successfully building emerging music technology that integrates and aligns with the needs of the larger music industry. He previously served as Chief Operating Officer for JioSaavn, India’s largest music streaming platform and one of the first platforms to secure global streaming licenses with record labels. Sharma and his team grew JioSaavn to more than 100 million active monthly users by the time he departed.",
      "links": {},
      "type": "person"
    },
    {
      "id": 77985,
      "company": null,
      "credential_types": [
        "music"
      ],
      "entity_id": 2238937,
      "name": "310babii",
      "speaker_types": [],
      "title": "Artist",
      "image": {
        "alt_text": "310babii",
        "credit": "",
        "url": "https://images.sxsw.com/y4ZSh6tVfkuXrxQ5TANAkro25WA=/1968x165:5934x4131/600x600/images.sxsw.com/48/da847a64-1413-42e9-94b2-aaba271faa5c/pcid-1622935"
      },
      "speaker_type": "Speaker",
      "details": "310babii is a rising hip-hop artist whose breakout moment came not through traditional industry channels, but through the participatory power of platforms like BandLab and TikTok. Hailing from South Central Los Angeles, 310babii has built a loyal fanbase by embracing a DIY, creator-first ethos, using free tools to produce music that resonates with a new generation of listeners.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2397",
    "indoor_outdoor": null,
    "name": "Capitol Ballroom ABCD",
    "parent_id": "V2427",
    "parent_venue_name": "Downright Austin",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "710 E. 10th St.",
      "lat_lon": [
        30.2698058,
        -97.7343172
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Global Stage @ Downright Austin Backyard"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2427",
      "indoor_outdoor": null,
      "name": "Downright Austin",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "The age of passive music consumption is ending. Today’s fans don’t just stream, they are stepping into the role of creator, collaborator, remixer. Driven by intuitive platforms, mobile-first production tools, and immersive technologies, the barriers to entry for music creation have never been lower. This panel explores how this shift is transforming the roles of artists, brands and platforms,from how songs are made to how artists connect with fans, and what tools and strategies are shaping this new creative era.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "The age of passive music consumption is ending. Today’s fans don’t just stream, they are stepping into the role of creator, collaborator, remixer. Driven by intuitive platforms, mobile-first production tools, and immersive technologies, the barriers to entry for music creation have never been lower. This panel explores how this shift is transforming the roles of artists, brands and platforms,from how songs are made to how artists connect with fans, and what tools and strategies are shaping this new creative era.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "FUTURE OF MUSIC IS PARTICIPATORY",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Music",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}