How Music with Games is Rewriting the Soundtrack of Culture

Event ID: PP1162432

Tue, Mar 17, 2026 | 7:30 PM - 8:30 PM

Venue: Waller Ballroom D (Austin Marriott Downtown)

View on Official SXSW

Summary

The world’s biggest gaming platforms aren’t battlefields, they’re social networks with soundtracks players choose, share, and craft. This panel brings together innovators from STYNGR, Moonsworth (Lunar), Hangout, and the Major Labels to explore how music discovery, creator tools, and community-driven worlds are reshaping the relationship between artists, players, and platforms. Learn how mods, servers, and UGC economies are becoming the next frontier for music engagement and fandom. Join us for an in depth review of how to harness and monetize the power and cultural capital of music

Contributors

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      "details": "Jacqui Bransky is a leading expert in emerging technologies within the music industry and the founder of Inside Out Labs, a consultancy that advises record labels, management teams, and music tech and gaming companies on creative marketing and artist-technology strategy.\r\rShe most recently served as VP of Digital Innovation at Warner Records, where she led the development and execution of cutting-edge digital strategies that kept Warner artists at the forefront of tech and helped them connect with fans in new, high-impact ways. Her work supported revenue growth and audience expansion for artists including Cher, Dua Lipa, Teddy Swims, Linkin Park, The Black Keys, and NLE Choppa.\r\rBefore Warner, Jacqui held several leadership roles across the industry. As Director of Commercial Innovation & Artist Strategy at Universal Music Group, she built and launched new digital goods programs and metaverse initiatives across artists, labels, partners, and marketplaces.\r\rHer background also includes significant experience in artist management and marketing. As Head of U.S. Marketing at FRNDS MGMT, she worked with artists such as Alison Wonderland, Chet Porter, Crooked Colours, The DMA’S, and GRAACE. She played a key role in integrating early blockchain technologies and driving the success of Alison Wonderland’s WonderQuest project, which has generated over $3M to date.\r\rJacqui Bransky is a forward-thinking leader and innovator, known for pushing boundaries and helping artists and companies navigate and shape the future of music and technology.",
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