GenMedia 101: Unlocking Creativity with AI & Google DeepMind
Summary
A hands-on session for artists, storytellers, and makers of all kinds. Build visuals, music, and media experiences - no code required. Every creative idea starts with a feeling: a scene in your mind, a sound in your head, or a story you keep coming back to. This workshop is for anyone who wants to bring those ideas to life, with a little help from generative AI. You’ll explore how tools like Veo (for video), Lyria (for music), and Nano Banana (for images) can help you shape what you imagine into something you can actually see, hear, and share. Laptop & headphones/earbuds recommended.
- Format: Workshop
- Category: Workshop
- Event Type: panel
- Presented By: n/a
Contributors
- Paige Bailey
- Jenni Munroe
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162425",
"track": "Tech & AI",
"focus_area": null,
"category": "Workshop",
"event_id": "PP1162425",
"event_type": "panel",
"format": "Workshop",
"genre": null,
"subgenre": null,
"name": "GenMedia 101: Unlocking Creativity with AI & Google DeepMind",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": true,
"reservable_id": "PP1162425",
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T16:30:00.000-05:00",
"start_time": "2026-03-14T14:30:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 44496,
"company": "Google DeepMind",
"credential_types": [
"innovation"
],
"entity_id": 2194671,
"name": "Paige Bailey",
"speaker_types": [],
"title": "Developer Relations Engineering Lead",
"image": {
"alt_text": "Paige Bailey",
"credit": null,
"url": "https://images.sxsw.com/zMsDahEFOCnua3v7RYeepVTCmzI=/0x0:940x940/600x600/images.sxsw.com/48/069d94fe-b90d-48e6-92be-f7626e09d707/pcid-1259659"
},
"speaker_type": "Speaker",
"details": "Paige Bailey (she / her) is the AI Developer Relations engineering lead at Google DeepMind. Prior to returning to Google DeepMind, Paige worked on projects like GitHub Codespaces, VS Code, and Copilot at GitHub. As a former applied machine learning engineer (in Azure Research, Chevron, and on NASA projects), Paige can’t imagine a more exciting charter than accelerating creative work and developer productivity with AI.",
"links": {},
"type": "person"
},
{
"id": 78188,
"company": "Google, JEN_AI",
"credential_types": [
"innovation"
],
"entity_id": 2239155,
"name": "Jenni Munroe",
"speaker_types": [],
"title": "Program Manager & Creative Technologist",
"image": {
"alt_text": "Jenni Munroe",
"credit": null,
"url": "https://images.sxsw.com/hrrCPKFG9sMVFV5TVQFoCdDiMEg=/0x0:600x600/600x600/images.sxsw.com/48/4e445435-a39e-4d6d-8d40-48be202a0efe/pcid-1622483"
},
"speaker_type": "Speaker",
"details": "Jenni Munroe is a program manager, creative technologist and AI experimenter at Google, blending product innovation, storytelling, and emerging tech. With a background in AI and a career spanning DeepMind, Accenture, and Google, she is the Founder of the JEN_AI program - using AI to co-create apps, media, and culture and to reflect on what it means to be human in the age of AI. Her work explores how generative tools can empower anyone to build (without writing code), unlocking creativity across industries and identities.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": null,
"id": "V2313",
"indoor_outdoor": null,
"name": "Brazos I-III",
"parent_id": "V0353",
"parent_venue_name": "Courtyard Marriott",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "300 E 4th St.",
"lat_lon": [
30.2655533,
-97.7402274
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Courtyard Marriott"
},
"root": {
"accessible": null,
"age_policy": null,
"floor": null,
"id": "V0353",
"indoor_outdoor": null,
"name": "Courtyard Marriott",
"parent_id": null,
"parent_venue_name": null,
"venue_entry_info": null,
"formats": null
},
"events": "[omitted 5 venue events]"
},
"description": "A hands-on session for artists, storytellers, and makers of all kinds. Build visuals, music, and media experiences - no code required. Every creative idea starts with a feeling: a scene in your mind, a sound in your head, or a story you keep coming back to. This workshop is for anyone who wants to bring those ideas to life, with a little help from generative AI. You’ll explore how tools like Veo (for video), Lyria (for music), and Nano Banana (for images) can help you shape what you imagine into something you can actually see, hear, and share. Laptop & headphones/earbuds recommended.",
"experience_level": "Beginner",
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"closed_captioned": false,
"cpe_credit": false,
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "A hands-on session for artists, storytellers, and makers of all kinds. Build visuals, music, and media experiences - no code required. Every creative idea starts with a feeling: a scene in your mind, a sound in your head, or a story you keep coming back to. This workshop is for anyone who wants to bring those ideas to life, with a little help from generative AI. You’ll explore how tools like Veo (for video), Lyria (for music), and Nano Banana (for images) can help you shape what you imagine into something you can actually see, hear, and share. Laptop & headphones/earbuds recommended.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "GENMEDIA 101: UNLOCKING CREATIVITY WITH AI & GOOGLE DEEPMIND",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 950,
"name": "Storytelling",
"created_at": "2016-11-04T11:43:51.305-05:00",
"updated_at": "2024-02-05T16:58:21.488-06:00",
"sort": "STORYTELLING",
"alpha": "S"
},
{
"id": 2114,
"name": "AI",
"created_at": "2020-01-17T14:51:44.091-06:00",
"updated_at": "2026-02-17T20:42:14.828-06:00",
"sort": "AI",
"alpha": "A"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": "Tech & AI track sponsored by IBM",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_sales_client": null
}