Why Indies Still Matter: Independent Music & Consolidation

Event ID: PP1162409

Tue, Mar 17, 2026 | 9:00 PM - 10:00 PM

Venue: Capitol Ballroom E (Downright Austin)

View on Official SXSW

Summary

The recorded music industry is becoming more consolidated, with major labels acquiring independent music organizations at a faster clip, and the role of the independent sector is shifting as a result. UMG’s proposed acquisition of Downtown Music Holdings is just one example of this, though the trend has been increasing in recent years. In this changing landscape, what does independent music mean in 2026, and is it still important? What resources and strategies can independent artists use to build their careers as the industry continues to evolve?

Contributors

Raw Event JSON

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Open JSON payload
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      "details": "Jess Page is co-founder of the independent artist services company Rareform, which she started with industry peer Hallie Anderson. Rareform represents global artists such as Royel Otis, Julia Jacklin, L’Imperitance, The Blaze, Windser and Genesis Owusu to build custom direct marketing, digital, DSP, and release strategy campaigns that support long-term growth. Page previously served as co-GM of Mom+Pop Music alongside Anderson, where the two led the label through a transformative period. During her six-year tenure at Mom+Pop, Page built and executed digital strategies for Courtney Barnett, Porter Robinson, Tom Morello, Orion Sun and Flume, including his GRAMMY-winning 2016 album Skin. Prior to her time at Mom+Pop Music, Page was part of the digital marketing team at Caroline Distribution.",
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