Design Trends That Matter

{
  "id": "PP1162377",
  "track": "Design",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162377",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Design Trends That Matter",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162377",
  "reserved": false,
  "date": "2026-03-17",
  "end_time": "2026-03-17T12:30:00.000-05:00",
  "start_time": "2026-03-17T11:30:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Design Trends That Matter",
    "credit": null,
    "url": "https://images.sxsw.com/fbmG95ySR1E12y0rHf1LtU-5yQ0=/950x633/images.sxsw.com/187/cfa6a509-af6a-4a8a-a5df-7d012e83b801/pp1162377"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 2866,
      "company": "iF International Forum Design GmbH",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 6700,
      "name": "Uwe Cremering",
      "speaker_types": [],
      "title": "CEO",
      "image": {
        "alt_text": "Uwe Cremering",
        "credit": null,
        "url": "https://images.sxsw.com/ZNWU_Gx_yi1sRpqmePIQMsKWDH8=/600x600/images.sxsw.com/48/4012d85b-8f3f-f086-de66-4e5a0bbb50b1/pcid-841627"
      },
      "speaker_type": "Speaker",
      "details": "Uwe Cremering has been CEO of iF Design since April, 2021. Previously, he was part of the management team for the Pro Division at Sennheiser Electronics, one of the world's leading audio manufacturers. Since beginning his career as a Project Manager for the 2000 World Expo – business development, digital transformation, design and innovation topics have been a focus. He has continued in this direction since joining iF – reaffirming the prestigious institution’s commitment to the international design community, expanding the organization’s global footprint, introducing a Lifetime Achievement Award, and launching an educational platform- the iF DESIGN ACADEMY, among other groundbreaking activities. Uwe lives in Hannover, Germany, with his family and is an unabashed espresso aficionado.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78683,
      "company": "Nick Foster Design",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239650,
      "name": "Nick Foster",
      "speaker_types": [],
      "title": "Futures Designer, Author, and former Head of Design at Google X",
      "image": {
        "alt_text": "Nick Foster",
        "credit": null,
        "url": "https://images.sxsw.com/peTYZZ1hkpRiATLchU6u-2nlIV4=/600x600/images.sxsw.com/48/348282c2-e159-71a8-4a2a-11f3f2948f7f/pcid-1622838"
      },
      "speaker_type": "Speaker",
      "details": "Nick Foster RDI is a Futures Designer based in Oakland, CA. He has spent his career exploring the future for globally renowned technology companies including Apple, Google, Nokia, Sony and Dyson. As Head of Design at Google X from 2016-23, he led a team of designers, researchers and prototypers developing nascent technologies such as brain-controlled computer interfaces, intelligent robotics, stratospheric internet balloons and neighborhood-scale nuclear fusion. In 2018, Fortune magazine described him as ‘one of the world’s foremost leaders in speculative design’, and in 2021, he was awarded the title Royal Designer for Industry- the highest accolade for a British designer- in recognition of his significant contributions to the discipline. His first book will be released in August 2025.",
      "links": {},
      "type": "person"
    },
    {
      "id": 47191,
      "company": "iF Design USA Inc.",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2199330,
      "name": "Lisa Gralnek",
      "speaker_types": [],
      "title": "US Managing Director and Global Head of Sustainability & Impact",
      "image": {
        "alt_text": "Lisa Gralnek",
        "credit": null,
        "url": "https://images.sxsw.com/AajskJG8BvZVqkCHKRMAramqGng=/600x600/images.sxsw.com/48/0de0d977-e585-d63e-b6e3-98e0d1b75ba9/pcid-1289053"
      },
      "speaker_type": "Speaker",
      "details": "Lisa is a brand builder with 25-years of experience creating and launching new ideas and initiatives for companies including adidas, BCG, Chobani, moo.com, and Walmart. She is currently the US Managing Director and Global Head of Sustainability for iF Design, a respected member of the international design community since 1953. Lisa hosts the award-winning interview series, FUTURE OF XYZ. She holds a BA in Political Science and French from Bates College and an MBA from INSEAD.",
      "links": {},
      "type": "person"
    },
    {
      "id": 3446,
      "company": "The University of Texas at Austin",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 8716,
      "name": "Doreen Lorenzo",
      "speaker_types": [],
      "title": "Assistant Dean, School of Design and Creative Technology",
      "image": {
        "alt_text": "Doreen Lorenzo",
        "credit": null,
        "url": "https://images.sxsw.com/bk9gb1JCIOvLBO1BYT-R0sS7Npg=/600x600/images.sxsw.com/48/3d1eaccb-6016-aaf7-caf6-de39903b0631/pcid-687833"
      },
      "speaker_type": "Speaker",
      "details": "Doreen Lorenzo is a successful leader of global creative firms. As former President of frog design and Quirky, she has advised companies about design and innovation for decades. In 2016, she started the Center for Integrated Design at the University of Texas at Austin. The success of that program led her in 2017, to be appointed Assistant Dean of the new School of Design and Creative Technologies. In 2018, Doreen was honored by Texas Monthly as one of 15 Innovators Reshaping Texas. Doreen is a Co-Founder of mobile video insights firm Vidlet, as well as a board member and active business advisor. For nearly ten years, she has written a monthly column for Fast Company Co.Design called ‘Designing Women’. More recently, she started a podcast, ‘Creativity is the Job of the Future’.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2049",
    "indoor_outdoor": null,
    "name": "Waller Ballroom C",
    "parent_id": "V2024",
    "parent_venue_name": "Austin Marriott Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "304 E Cesar Chavez St.",
      "lat_lon": [
        30.2628298,
        -97.74157
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Austin Marriott Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V2024",
      "indoor_outdoor": null,
      "name": "Austin Marriott Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "It’s not news that we’re living in an era of transformation. But what is the role of design in shaping our future? And what is the responsibility of designers? The annual iF Design Trend Report seeks detailed answers. In this dynamic panel, three trailblazing design leaders come together to preview the international design institute’s top insights for 2026. Building on their decades of interdisciplinary expertise, panelists will explore intersectional topics such as autonomous vehicles, humanoid robots, emerging education, multisensory marketing, and much more. For those who love great design!",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "It’s not news that we’re living in an era of transformation. But what is the role of design in shaping our future? And what is the responsibility of designers? The annual iF Design Trend Report seeks detailed answers. In this dynamic panel, three trailblazing design leaders come together to preview the international design institute’s top insights for 2026. Building on their decades of interdisciplinary expertise, panelists will explore intersectional topics such as autonomous vehicles, humanoid robots, emerging education, multisensory marketing, and much more. For those who love great design!",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "DESIGN TRENDS THAT MATTER",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2422,
      "name": "Trends",
      "created_at": "2023-03-05T18:53:22.637-06:00",
      "updated_at": "2023-03-05T18:53:22.637-06:00",
      "sort": "TRENDS",
      "alpha": "T"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Design",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}