Legal 101 for Startups & Creative Entrepreneurs
Summary
Starting a business is exciting, but skipping legal basics can lead to expensive mistakes. In this session, attorney and founder Morgan Ipanema breaks down the essential steps to legally protect and scale your business. From choosing the right structure to safeguarding your brand and client relationships, this session gives women-led startups, creatives, and freelancers the tools to grow confidently—without the legal overwhelm.
- Format: Core Conversation
- Category: Core Conversation
- Event Type: panel
- Presented By: n/a
Contributors
- Morgan Ipanema
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162372",
"track": "Startups",
"focus_area": null,
"category": "Core Conversation",
"event_id": "PP1162372",
"event_type": "panel",
"format": "Core Conversation",
"genre": null,
"subgenre": null,
"name": "Legal 101 for Startups & Creative Entrepreneurs",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": false,
"reservable_id": null,
"reserved": false,
"date": "2026-03-14",
"end_time": "2026-03-14T12:30:00.000-05:00",
"start_time": "2026-03-14T11:30:00.000-05:00",
"message": null,
"image": null,
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 78211,
"company": "Ipanema Law Group PLLC",
"credential_types": [
"innovation"
],
"entity_id": 2239178,
"name": "Morgan Ipanema",
"speaker_types": [
"Speaker"
],
"title": "Founder",
"image": {
"alt_text": "Morgan Ipanema",
"credit": null,
"url": "https://images.sxsw.com/6tkPZnXMOpn2q5aiO4idZiu2X5w=/0x961:3900x4861/600x600/images.sxsw.com/48/29bdad4d-c93d-4252-a598-d60d0c501b26/pcid-1622446"
},
"speaker_type": "Speaker",
"details": "Morgan Ipanema is the founder of Ipanema Law, a boutique firm that supports startups, creatives, and mission-driven founders with business and intellectual property strategy. She works closely with entrepreneurs to establish the legal foundations needed to protect their ideas, structure their companies, and grow sustainably. Morgan is passionate about demystifying the legal side of entrepreneurship and helping founders build businesses that are both innovative and well protected.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": "4",
"id": "V0520",
"indoor_outdoor": null,
"mixhalo_url": null,
"name": "Room 410",
"parent_id": "V0365",
"parent_venue_name": "Hilton Austin Downtown",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "500 E 4th St.",
"lat_lon": [
30.2651364,
-97.7381904
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "Hilton Austin Downtown"
},
"root": {
"id": "V0365",
"name": "Hilton Austin Downtown",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": "Starting a business is exciting, but skipping legal basics can lead to expensive mistakes. In this session, attorney and founder Morgan Ipanema breaks down the essential steps to legally protect and scale your business. From choosing the right structure to safeguarding your brand and client relationships, this session gives women-led startups, creatives, and freelancers the tools to grow confidently—without the legal overwhelm.",
"experience_level": "Beginner",
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Starting a business is exciting, but skipping legal basics can lead to expensive mistakes. In this session, attorney and founder Morgan Ipanema breaks down the essential steps to legally protect and scale your business. From choosing the right structure to safeguarding your brand and client relationships, this session gives women-led startups, creatives, and freelancers the tools to grow confidently—without the legal overwhelm.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": null,
"short_program": false,
"slido_url": null,
"sort": "LEGAL 101 FOR STARTUPS & CREATIVE ENTREPRENEURS",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [
{
"id": 1820,
"name": "Women",
"created_at": "2017-11-30T17:07:52.525-06:00",
"updated_at": "2024-09-13T06:49:33.085-05:00",
"sort": "WOMEN",
"alpha": "W"
},
{
"id": 954,
"name": "Entrepreneurship",
"created_at": "2016-11-04T11:44:27.960-05:00",
"updated_at": "2025-01-21T12:10:03.602-06:00",
"sort": "ENTREPRENEURSHIP",
"alpha": "E"
}
],
"talent_attending": null,
"title_only": false,
"track_display_name": "Startups",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}