Tour Support 2.0: How Mental Health is Reshaping Live Music

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      "details": "As Senior Vice President of Industry Relations & Philanthropy for the Country Music Association (CMA) and Executive Director of the CMA Foundation, Tiffany Kerns leads the organization’s efforts to strengthen, evolve, and future-proof the Country Music industry through connection, innovation, and purpose-driven leadership.\nIn her dual role, Kerns oversees CMA’s industry relations strategy, including membership engagement, international relations, awards and balloting, and all major member events and initiatives. She has redefined what it means to be a trade association by cultivating pathways for professional growth, fostering collaboration across sectors, and creating intentional programming focused on leadership, equity, wellness, and belonging. Under her guidance, CMA has launched transformative initiatives such as the Women’s Leadership Academy, Country Forward, and mental health and well-being investments that directly support the people who power the industry.\nAs Executive Director of the CMA Foundation, Kerns also steers the nonprofit’s national investment strategy in music education—championing equitable access for students and empowering educators to build thriving, sustainable programs. Her impact-driven approach has positioned CMA as a model for philanthropic innovation, uniting artists, educators, and industry partners around the shared belief that music has the power to transform lives and communities.\nA five-time Billboard Country Power Player (2021–2025), Music Row’s Rising Women on the Row honoree (2024), and recipient of the 2021 CMA Chairman’s Award, Kerns is widely recognized for her ability to connect vision with action—building a more inclusive, resilient, and forward-thinking future for Country Music and those it touches.",
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