How to Break Through to Digital Services & Tech Platforms
Summary
Music’s digital evolution has unlocked unprecedented access for artists and teams—putting key decision-makers, pitch opportunities, and powerful connections within reach. But greater access brings new layers of complexity. In this panel, we’ll bring together the humans who have played on both sides of the digital music spaces you love. They’ll give a glimpse into the tech intricacies and communication behind closed doors leading to proper partnerships. More importantly, we’ll give tangible systems to how artists and teams can win through patience and persistence.
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: n/a
Contributors
- Angel Reyes
- Sarah Janiszewski
- William Gruger
- Melanie Mcclain
Raw Event JSON
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"details": "Angel J. Reyes is an Associate Director at Wasserman, where he leads music initiatives for brands in financial services and telecommunications. Since joining the agency in 2021, he has worked with artists such as Megan Thee Stallion, Karol G, Jack Harlow, Doechii, Latto, The Kid Laroi, Zedd, Omar Apollo, Ravyn Lenae, and many more, helping shape major cultural moments at events including NBA All-Star Weekend, the College Football Playoffs, NCAA Men’s & Women’s March Madness and Essence Festival. His work centers on creating authentic connections between music, culture, and brands that resonate with fans. Angel began his career in artist and tour management, an experience that gave him a deep understanding of the creativity and challenges behind live entertainment. That perspective continues to guide his approach to brand partnerships and cultural storytelling. Along the way, he has collaborated with global companies including Mondelez, PepsiCo, and Pernod Ricard, building campaigns that merge strategy with cultural impact. A proud Afro Latino and lifelong New Yorker, Angel draws inspiration from the city’s energy and diversity. He hopes to encourage the next generation of music business leaders to embrace curiosity, collaboration, and courage as they chart their own paths.",
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