Smells Like Brand: The Future of Scent Branding

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      "details": "Christophe Laudamiel is the Master Perfumer at Generation by Osmo. He is actively involved in fundamental research in scent digitalization as well as the selection of new captive molecules. Over the last 20+ years, he has worked at or with prominent industry companies including Procter & Gamble, International Flavors & Fragrances (IFF), Firmenich and Mane, and the largest air management company in the world for shows at the Guggenheim Museums; founded his own company, DreamAir studios; composed top scents such as Abercrombie & Fitch, Béyoncé, Clinique, Tom Ford, and more. His passion to teach and protect the art and ethics of Perfumery at the highest level, to defend every single ingredient of value, be it molecular or natural, has been widely recognized.",
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      "details": "Alex Wiltschko is Founder and CEO of Osmo and Generation by Osmo, on a mission to give computers a sense of smell. He is a repeat entrepreneur and has spent much of his career exploring new frontiers and building businesses at the intersection of AI and biology. Previously, he was a research leader at Google DeepMind, has founded and exited two AI companies (Syllable, sold to Neumora; Whetlab, sold to Twitter), and was named to the Top 100 people in AI by Business Insider. Alex holds a Ph.D. in Olfactory Neuroscience from Harvard University. (Seen in Fortune, CNBC, Glossy, Axios)\n",
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  "description": "Every brand has a scent, whether designed or not. Now, brand leaders can control it. This panel explores the frontier of scent branding and the new AI-powered technology that enables it. With the development of olfactory intelligence (OI), brands can harness our most powerful sense, capturing consumers’ memories and influencing their associations. Hear from Generation by Osmo’s Founder and Master Perfumer on how OI has made fragrance accessible for brands and creators of all sizes, and from brand leaders harnessing its power to develop signature scents, including the Museum of Pop Culture.",
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