Radical Generosity at Scale: the 100% for Purpose Model

{
  "id": "PP1162353",
  "track": "Culture",
  "focus_area": null,
  "category": "Panel",
  "event_id": "PP1162353",
  "event_type": "panel",
  "format": "Panel",
  "genre": null,
  "subgenre": null,
  "name": "Radical Generosity at Scale: the 100% for Purpose Model",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162353",
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T11:00:00.000-05:00",
  "start_time": "2026-03-18T10:00:00.000-05:00",
  "message": null,
  "image": {
    "alt_text": "Radical Generosity at Scale: the 100% for Purpose Model",
    "credit": "100% for Purpose Club",
    "url": "https://images.sxsw.com/p7UCDV-7c-vDBjMWw73a1PLy90I=/950x633/images.sxsw.com/187/6d2d4c53-4923-de8a-af84-b804dbc257a5/pp1162353"
  },
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 78310,
      "company": "Newsweek",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 2239277,
      "name": "Jennifer H. Cunningham",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Editor-in-Chief",
      "image": {
        "alt_text": "Jennifer H. Cunningham",
        "credit": null,
        "url": "https://images.sxsw.com/Xfuo1CavF49Jtf7D9R8YaX4Xf7Q=/310x0:1508x1198/600x600/images.sxsw.com/48/3ffbffff-a58f-4443-ab69-631125a3bd6d/pcid-1623667"
      },
      "speaker_type": "Speaker",
      "details": "Jennifer H. Cunningham is the Editor-in-Chief of Newsweek, recognized as an award-winning investigative journalist and accomplished newsroom leader with more than two decades of experience. She previously served as Editor-in-Chief of Business Insider’s News Division, where she led teams across multiple continents. Known for her innovative approach to content strategy and team leadership, Jennifer is celebrated for attracting diverse talent and setting new industry standards using data and analytics. She began her career as a local reporter in New Jersey and actively volunteers with the Newswomen’s Club of New York, where she is the immediate past president.",
      "links": {},
      "type": "person"
    },
    {
      "id": 101070,
      "company": "Humanitix",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2267135,
      "name": "James Humpherson",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Global GM",
      "image": {
        "alt_text": "James Humpherson",
        "credit": "",
        "url": "https://images.sxsw.com/Ej49M54Fqd0LtMNK0uWf1lZiidc=/95x48:735x688/600x600/images.sxsw.com/48/b0b4e69e-19ed-4a41-9774-35631b0091c9/pcid-1651760"
      },
      "speaker_type": "Speaker",
      "details": "James Humpherson is the Global General Manager of Humanitix, the pioneering \"100% for Purpose\" ticketing platform backed by Google and Atlassian. As the organization’s first employee and primary architect of its global expansion, James has led Humanitix from a grassroots startup to a major tech competitor across North America, APAC, and the UK. While the platform’s mission to fund highly effective charities drives its global awareness, James has scaled the company by proving that social impact is never an excuse for commercial compromise. Under his leadership, Humanitix sells over 25 million tickets a year and has transformed over $13.5 million in booking fees into social impact in the process. Humanitix flips the script: by showing that for a mission-driven business, excellence isn't just a goal, it’s the only way to maximize the impact of giving.",
      "links": {},
      "type": "person"
    },
    {
      "id": 49050,
      "company": "Holdfast Collective / Patagonia",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2204797,
      "name": "Greg Curtis",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Executive Director",
      "image": {
        "alt_text": "Greg Curtis",
        "credit": "Holdfast Collective",
        "url": "https://images.sxsw.com/aTHLmazhLK2KC1ET-O8sui4FiWk=/600x600/images.sxsw.com/48/f6fc04f4-4e7c-494f-2384-185e361c98cb/pcid-1562144"
      },
      "speaker_type": "Speaker",
      "details": "Greg is the Executive Director of Holdfast Collective, Patagonia’s non-profit shareholder. In this role, Greg is responsible for philanthropically distributing all of Patagonia’s profits. Previously, Greg served as Deputy General Counsel for Patagonia for more than 8 years and led the company through its ownership transition in 2022. Prior to joining Patagonia, Greg was in-house counsel at a large multinational corporation and also worked for a number of years in private practice as a corporate lawyer. Greg serves as a board member for 1% for the Planet and is a graduate of Brown University and University of Connecticut School of Law.",
      "links": {},
      "type": "person"
    },
    {
      "id": 78884,
      "company": "Newman's Own Foundation",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239855,
      "name": "Alex Amouyel",
      "speaker_types": [
        "Speaker"
      ],
      "title": "President and CEO",
      "image": {
        "alt_text": "Alex Amouyel",
        "credit": "Newman's Own Foundation",
        "url": "https://images.sxsw.com/awXORO2_FYOoxnz32x3McMD0RcE=/600x600/images.sxsw.com/48/4880a8b4-122c-3379-4d14-ac0081497862/pcid-1624234"
      },
      "speaker_type": "Speaker",
      "details": "Alex Amouyel is President and CEO of Newman’s Own Foundation, a private grantmaking foundation whose mission is to nourish and transform the lives of children who face adversity. She leads the Foundation’s efforts to utilize 100% of the profits and royalties from the sale of Newman’s Own products in service of this mission. Under Alex’s leadership, Newman’s Own Foundation co-founded the 100% for Purpose Club, a community of impact-driven business leaders and companies working to support and inspire the next generation of organizations to donate their profits for purpose. Previously, Alex led MIT Solve as Founding Executive Director and served as Director of Program for the Clinton Global Initiative. Alex is the author of The Answer Is You: A Guidebook to Creating a Life Full of Impact.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0376",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": "https://translate.mixhalo.rocks/?venue_id=429&partner=true",
    "name": "Salon D",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "At a moment when many companies are scaling back their social impact commitments, this session will look at the rise of the 100% for Purpose model and a growing movement of companies committing 100% of their profits to good causes. Featuring business leaders and founders who have put purpose at the center of their mission, this panel will explore what it takes to successfully build a brand that exists to give, how generosity and business growth can work hand in hand, and what it would take for more companies to join the movement.",
  "experience_level": "Beginner",
  "audio_url": null,
  "accessibility": [
    "Closed captioned"
  ],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": true,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "At a moment when many companies are scaling back their social impact commitments, this session will look at the rise of the 100% for Purpose model and a growing movement of companies committing 100% of their profits to good causes. Featuring business leaders and founders who have put purpose at the center of their mission, this panel will explore what it takes to successfully build a brand that exists to give, how generosity and business growth can work hand in hand, and what it would take for more companies to join the movement.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "RADICAL GENEROSITY AT SCALE: THE 100% FOR PURPOSE MODEL",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1636,
      "name": "Social Impact",
      "created_at": "2017-10-16T21:03:39.709-05:00",
      "updated_at": "2025-01-21T12:09:19.138-06:00",
      "sort": "SOCIAL IMPACT",
      "alpha": "S"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Culture",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}