Radical Generosity at Scale: the 100% for Purpose Model

Event ID: PP1162353

Wed, Mar 18, 2026 | 3:00 PM - 4:00 PM

Venue: Salon D (Hilton Austin Downtown)

View on Official SXSW

Summary

At a moment when many companies are scaling back their social impact commitments, this session will look at the rise of the 100% for Purpose model and a growing movement of companies committing 100% of their profits to good causes. Featuring business leaders and founders who have put purpose at the center of their mission, this panel will explore what it takes to successfully build a brand that exists to give, how generosity and business growth can work hand in hand, and what it would take for more companies to join the movement.

Contributors

Raw Event JSON

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