The Anime Advantage: Brand Strategy Meets Cultural Power

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  "description": "Anime is no longer a niche! It’s one of today’s most powerful tools for extending franchises, reimagining IP, and reaching global audiences. This panel, with leaders from Crunchyroll,  Major League Baseball, and Twitch, explores how talent, brands, and creators are using anime as both a narrative and business engine to fuel next-gen storytelling. For musicians, athletes, game studios, and fashion labels, anime offers a dynamic, fan-forward way to build immersive worlds, show up meaningfully in pop culture, and engage loyal audiences that drive long-term brand equity.",
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