Stop Playing Nice: Brand Safety Is Killing Your Business

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  "description": "In an AI-driven world, mediocre is invisible. With access to the same tools, budgets, and tech, only bold, resonant, and risky content cuts through. Safe marketing and SEO-optimized blogs won’t win visibility anymore—because AI doesn’t rank what’s average; it ranks what connects. Andrew Warden, CMO of Semrush, reveals why even top marketers are struggling to break through in generative search—and what it takes to truly earn attention when LLMs are the new gatekeepers. Learn how to ditch the illusion of “safe” and unlock real visibility in an era where the algorithm is no longer your ally.",
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