How to Be Seen, Heard, and Remembered on LinkedIn

{
  "id": "PP1162315",
  "track": "Workplace",
  "focus_area": null,
  "category": "Book Reading",
  "event_id": "PP1162315",
  "event_type": "panel",
  "format": "Book Reading",
  "genre": null,
  "subgenre": null,
  "name": "How to Be Seen, Heard, and Remembered on LinkedIn",
  "presented_by": null,
  "publish_at": "2025-11-03T16:30:00.000-06:00",
  "reservable": true,
  "reservable_id": "PP1162315",
  "reserved": false,
  "date": "2026-03-18",
  "end_time": "2026-03-18T12:30:00.000-05:00",
  "start_time": "2026-03-18T11:30:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 78201,
      "company": "McLean Media",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2239168,
      "name": "Don F. Mclean",
      "speaker_types": [],
      "title": "President",
      "image": {
        "alt_text": "Don F. Mclean",
        "credit": null,
        "url": "https://images.sxsw.com/lp_rN6dUvcmBJ6TG1yUGBWweGT4=/166x46:1070x950/600x600/images.sxsw.com/48/2a581048-5e78-478a-91ed-6108992a35ad/pcid-1622416"
      },
      "speaker_type": "Speaker",
      "details": "Don F. McLean, MBA is an award-winning PR strategist, LinkedIn expert, and founder of McLean Media. He helps life sciences companies, AI innovators, and entrepreneurs grow their visibility through modern communication strategy. Don is the author of The In Crowd for LinkedIn Mastery and a sought-after speaker, with recent sessions at the Ireland International Conference on Education (IICE), the NAGC Communications School, and Madonna University’s School of Business.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0372",
    "indoor_outdoor": "INDOOR",
    "name": "Salon A",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "accessible": null,
      "age_policy": null,
      "floor": null,
      "id": "V0365",
      "indoor_outdoor": null,
      "name": "Hilton Austin Downtown",
      "parent_id": null,
      "parent_venue_name": null,
      "venue_entry_info": null,
      "formats": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "LinkedIn is where your reputation takes shape in public. In this session, Don F. McLean reads from The In Crowd for LinkedIn Mastery (#1 in its category on Amazon in its first week!) and shares how professionals can build a presence that opens doors. Attendees will learn how to communicate clearly, show up with consistency, and turn visibility into meaningful opportunity. This talk challenges outdated habits and introduces a sharper, more strategic way to use LinkedIn for growth.",
  "experience_level": "Beginner",
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "closed_captioned": false,
  "cpe_credit": false,
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "LinkedIn is where your reputation takes shape in public. In this session, Don F. McLean reads from The In Crowd for LinkedIn Mastery (#1 in its category on Amazon in its first week!) and shares how professionals can build a presence that opens doors. Attendees will learn how to communicate clearly, show up with consistency, and turn visibility into meaningful opportunity. This talk challenges outdated habits and introduces a sharper, more strategic way to use LinkedIn for growth.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "HOW TO BE SEEN, HEARD, AND REMEMBERED ON LINKEDIN",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 1109,
      "name": "Leadership",
      "created_at": "2016-11-28T15:52:02.425-06:00",
      "updated_at": "2022-02-14T12:07:44.721-06:00",
      "sort": "LEADERSHIP",
      "alpha": "L"
    },
    {
      "id": 2111,
      "name": "Career",
      "created_at": "2020-01-17T14:49:05.718-06:00",
      "updated_at": "2022-02-14T12:07:52.748-06:00",
      "sort": "CAREER",
      "alpha": "C"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Workplace track sponsored by University of Cincinnati",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_sales_client": null
}