Beyond the Grid: Motorsport Culture Meet Up
Summary
Motorsport is having a cultural breakthrough from mainstream moments like Drive to Survive and the F1 Movie to sim racing, TikTok fandoms, and grassroots club culture. However, most spaces still center the same legacy voices. This Meetup brings together fans, creators, marketers, and community builders who are shaping what motorsport looks like next. Whether you're growing a following, building a brand, or simply finding your people, this is a space to connect, share stories, and spotlight rising voices across all motorsport passion points.
- Format: Meet Up
- Category: Meet Up
- Event Type: panel
- Presented By: n/a
Contributors
- Maria Rodriguez
- Julia Wezio
Raw Event JSON
Large nested arrays are compacted for page readability. Full payload remains in dataset files.
Open JSON payload
{
"id": "PP1162293",
"track": "Sports & Gaming",
"focus_area": null,
"category": "Meet Up",
"event_id": "PP1162293",
"event_type": "panel",
"format": "Meet Up",
"genre": null,
"subgenre": null,
"name": "Beyond the Grid: Motorsport Culture Meet Up",
"presented_by": null,
"publish_at": "2025-11-03T16:30:00.000-06:00",
"reservable": false,
"reservable_id": null,
"reserved": false,
"message": null,
"image": {
"alt_text": "Beyond the Grid: Motorsport Culture Meet Up",
"credit": null,
"url": "https://images.sxsw.com/oU_MD-yKduzVtSePCA_yagamGcc=/950x633/images.sxsw.com/187/46e52ae8-0e17-1b5c-ddf7-9459dab67089/pp1162293"
},
"credentials": [
{
"name": "Platinum Badge",
"type": "platinum"
},
{
"name": "Innovation Badge",
"type": "innovation"
}
],
"contributors": [
{
"id": 82832,
"company": "ATX Grand Prix Club",
"credential_types": [
"innovation"
],
"entity_id": 2244544,
"name": "Maria Rodriguez",
"speaker_types": [
"Speaker"
],
"title": "Co-Founder",
"image": {
"alt_text": "Maria Rodriguez",
"credit": null,
"url": "https://images.sxsw.com/cniCtSij_wAmwHOc4aYH4qkM6yo=/0x230:3022x3252/600x600/images.sxsw.com/48/a351cf04-034c-43ef-b79f-505bbddb07c1/pcid-1632858"
},
"speaker_type": "Speaker",
"details": "María Rodriguez is the Co-Founder of ATX Grand Prix Club, a motorsports social club creating more accessible ways for fans to experience racing. She leads social strategy and brand partnerships and has helped produce more than 50 events, including sold-out watch parties, sim racing competitions, and community experiences.\n\nMaría also works with SRO Motorsports Group as a Hospitality and Activations Coordinator, supporting race-weekend operations, guest experiences, and paddock activations. Her broader work spans digital marketing, UGC, hospitality, and experiential campaigns for brands including Fabletics, Victoria’s Secret PINK, and Urban Decay.\n\nMaría is a first-generation Texas Ex with a degree in Public Relations and a minor in Business.",
"links": {},
"type": "person"
},
{
"id": 77994,
"company": "ATX Grand Prix Club",
"credential_types": [
"innovation"
],
"entity_id": 2238946,
"name": "Julia Wezio",
"speaker_types": [
"Speaker"
],
"title": "Co-Founder",
"image": {
"alt_text": "Julia Wezio",
"credit": null,
"url": "https://images.sxsw.com/-GJSjDciq3OW_wg1WbBs6J2ggIQ=/0x0:1080x1080/600x600/images.sxsw.com/48/65d829d8-bdc8-4140-b006-31096ac3e6c8/pcid-1252613"
},
"speaker_type": "Speaker",
"details": "Julia Wezio is an experienced brand partnerships strategist and motorsport community builder based in Austin, TX. As Co-Founder of ATX Grand Prix Club, she led and built Texas’ first motorsports social club by creating fan-first events and partnerships that make racing more accessible and social. Julia is also an Account Executive at Electronic Arts, where she draws on 8+ years across global media strategy, campaign management, and entertainment. Her work has supported iconic franchises including The Sims, Madden, Skate, and multiple Hazelight titles. Julia frequently mentors emerging marketers and brand builders by helping them turn early ideas into sharper strategies, stronger stories, and real-world momentum.",
"links": {},
"type": "person"
}
],
"venue": {
"accessible": false,
"age_policy": null,
"floor": "2",
"id": "V0411",
"indoor_outdoor": null,
"mixhalo_url": null,
"name": "Brazos",
"parent_id": "V0403",
"parent_venue_name": "JW Marriott",
"venue_entry_info": null,
"formats": null,
"location": {
"address": "110 E 2nd St.",
"lat_lon": [
30.2645713,
-97.743198
],
"city": "Austin",
"postal_code": "78701",
"state": "TX",
"name": "JW Marriott"
},
"root": {
"id": "V0403",
"name": "JW Marriott",
"mixhalo_url": null
},
"events": "[omitted 5 venue events]"
},
"description": "Motorsport is having a cultural breakthrough from mainstream moments like Drive to Survive and the F1 Movie to sim racing, TikTok fandoms, and grassroots club culture. However, most spaces still center the same legacy voices. This Meetup brings together fans, creators, marketers, and community builders who are shaping what motorsport looks like next. Whether you're growing a following, building a brand, or simply finding your people, this is a space to connect, share stories, and spotlight rising voices across all motorsport passion points.",
"experience_level": "Beginner",
"presentation_url": null,
"audio_url": null,
"accessibility": [],
"accessible_venue": false,
"add_bcl_url": false,
"add_slido": false,
"after_midnight": null,
"age_policy": null,
"american_sign_language": false,
"apple_url": null,
"audio_description": false,
"caption_url": null,
"captioned_qa": false,
"closed_captioned": false,
"cpe_credit": false,
"event_status": "none",
"has_subtitles": false,
"hash_tags": [],
"high_sensory_experience": false,
"live": false,
"long_description": "Motorsport is having a cultural breakthrough from mainstream moments like Drive to Survive and the F1 Movie to sim racing, TikTok fandoms, and grassroots club culture. However, most spaces still center the same legacy voices. This Meetup brings together fans, creators, marketers, and community builders who are shaping what motorsport looks like next. Whether you're growing a following, building a brand, or simply finding your people, this is a space to connect, share stories, and spotlight rising voices across all motorsport passion points.",
"meeting_url": null,
"meeting_url_live": false,
"mentorly_url": null,
"mobile_audio_url": null,
"open_captioned": false,
"playlist_tag": null,
"rebroadcast": false,
"recommended_ids": [],
"search_conversions": {
"juli": 1,
"julia wezio": 1,
"how new mexico is scaling a statewide innovation hub": 1
},
"short_program": false,
"slido_url": null,
"sort": "BEYOND THE GRID: MOTORSPORT CULTURE MEET UP",
"source": "Official",
"squad_up_url": null,
"stream_embed": null,
"stream_id": null,
"stream_url": null,
"strobe_warning": false,
"subdiscipline": null,
"summit": null,
"summit_display_name": null,
"tags": [],
"talent_attending": null,
"title_only": false,
"track_display_name": "Sports & Gaming",
"trailer_id": null,
"trailer_url": null,
"video_on_demand": null,
"vimeo_id": null,
"vod": false,
"xr_project_type": null,
"youtube_id": null,
"related_events": [],
"related_sales_client": null
}