From Field to Fan: The Future of Sports Storytelling

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  "description": "Sports brands have more tools than ever to tell powerful, emotionally resonant stories. By bringing fans closer to the action, they are immersed in the atmosphere, and given deeper access to athlete narratives. New opportunities from emerging technologies – from real-time data and spatial experiences to AI-enhanced content and personalised touchpoints – are reshaping how stories are crafted and delivered. This panel brings together top sports storytellers and technologists to explore the future of fan engagement and narrative innovation.",
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