Pride Preview '26: Marketers, LGBTQ+ & Where We Go From Here

Event ID: PP1162237

Sat, Mar 14, 2026 | 3:00 PM - 4:00 PM

Venue: Waterloo Ballroom 4-6 (Austin Marriott Downtown)

View on Official SXSW

Summary

GLAAD, Do The Werq, and PrideNOW (three of the most prominent LGBTQ+ names in marketing and media) present a Pride 2026 forecast for marketers, featuring GLAAD and Do the Werq's expansive new data. Presented by PrideNOW, this first-ever meeting comes in the wake of the most challenging year for LGBTQ+ marketing since the 1990s. Will brands be ready to come out of hiding and support this community again? Why should they? How has the cultural climate shifted? Armed with fresh numbers and new info about LGBTQ+ spending power (current: $4.7 trillion), these experts will break down how to proceed.

Contributors

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