From Game to Universe: Tencent’s Strategy for Global IP

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  "description": "What transforms a mobile game into a billion-dollar entertainment ecosystem? This session reveals the strategic playbook behind turning original IP like Honor of Kings and PUBG into global phenomena spanning film, merchandise, and more. With insights from Tencent’s global publishing operations, the session offers a behind-the-scenes look at how to protect, promote, and power IP that resonates across cultures and platforms. Participants will emerge with a strategic framework for expanding digital properties across industries and global markets.",
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