The Art of Attracting an Audience

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      "name": "Noah Smits",
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  "description": "With people exposed to up to 10,000 calls to action every day, it’s becoming increasingly difficult and expensive for organizations and personal brands to attract audiences. While many believe that more money leads to more awareness, and thus, more audience, research consistently shows otherwise. In fact, aggressive campaigns can backfire when people feel they’re being sold to. The magical key in effective campaigning is rooted in behavioral science, and during this session, people will learn how to create resonating campaigns from crafting communications all the way to advertising techniques.",
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