Cracking Higher Ed: Why Startups Miss the Mark

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  "description": "Why do early-stage EdTech startups stall in higher ed? They build for assumptions, not real institutional needs. This talk introduces the Jobs to Be Done (JTBD) framework to help founders validate demand early, avoid false positives in pilots, and align products with urgent 2026 campus priorities. Fast. Focused. Brutally useful.",
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