Sports Marketing & the World's Most-Watched Sporting Event

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  "description": "The World Cup is the most-watched sporting event & ultimate proving ground for brands ready to think beyond borders & traditional playbooks. Yet, we persist in approaching this once-every-four-years opportunity with tired strategies. It's not about slapping logos on jerseys; it's about cultural fluency at scale. The next cycle brings unprecedented viewing fragmentation, creator-driven content & fans expecting authentic engagement across 20+ markets simultaneously. ADWEEK's William Bradley and top CMOs explore how to revolutionize global sports marketing for the next World Cup.",
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