ENCORE: Prompt to Publish - AI Tools for the Modern Content Creator

Event ID: PP1150964

Mon, Mar 16, 2026 | 3:00 PM - 4:00 PM

Venue: Waterloo Ballroom 1 (Austin Marriott Downtown)

View on Official SXSW

Summary

Stop fighting the blank page and start building leverage. In this hands-on workshop, learn to build a personalized Content Operating System using Claude and Gemini. Move past robotic templates by building a Custom Brand Skill, validate ideas by roleplaying with your target audience, and discover how AI agents can act as your on-demand production crew. Walk away with a fully customized AI Co-Pilot that scales your content, analyzes your retention data, and eliminates creative burnout.

Contributors

Raw Event JSON

Large nested arrays are compacted for page readability. Full payload remains in dataset files.

Open JSON payload
{
  "id": "PP1150964",
  "track": "Brand & Marketing",
  "focus_area": null,
  "category": "Presentation",
  "event_id": "PP1150964",
  "event_type": "panel",
  "format": "Presentation",
  "genre": null,
  "subgenre": null,
  "name": "ENCORE: Prompt to Publish - AI Tools for the Modern Content Creator",
  "presented_by": null,
  "publish_at": "2026-03-15T10:43:00.000-05:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T11:00:00.000-05:00",
  "start_time": "2026-03-16T10:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 77708,
      "company": "Atlassian",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2238612,
      "name": "Bree Hall",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Sr. Developer Advocate",
      "image": {
        "alt_text": "Bree Hall",
        "credit": "",
        "url": "https://images.sxsw.com/hAGFk7qbSaGUUIljtjBhCN-ySVM=/247x0:913x666/600x600/images.sxsw.com/48/5c722add-d18e-4086-bb23-9d88f2dd0f94/pcid-1618654"
      },
      "speaker_type": "Speaker",
      "details": "Bree is a developer advocate and software engineer who specializes in building scalable systems for developer education and technical content. As a developer advocate, she helps developers create impactful experiences through thoughtful tooling, clear communication, and strong developer workflows. Bree is a seasoned speaker and content creator who has presented at industry-leading conferences, builds engaging communities on platforms like YouTube, TikTok, and Instagram, and has developed systems that power everything from code tutorials to live demos.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": null,
    "id": "V2141",
    "indoor_outdoor": null,
    "mixhalo_url": "https://translate.mixhalo.rocks/432?venue_id=432&partner=true",
    "name": "Waterloo Ballroom 1",
    "parent_id": "V2024",
    "parent_venue_name": "Austin Marriott Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "304 E Cesar Chavez St.",
      "lat_lon": [
        30.2628298,
        -97.74157
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Austin Marriott Downtown"
    },
    "root": {
      "id": "V2024",
      "name": "Austin Marriott Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "Stop fighting the blank page and start building leverage. In this hands-on workshop, learn to build a personalized Content Operating System using Claude and Gemini. Move past robotic templates by building a Custom Brand Skill, validate ideas by roleplaying with your target audience, and discover how AI agents can act as your on-demand production crew. Walk away with a fully customized AI Co-Pilot that scales your content, analyzes your retention data, and eliminates creative burnout.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "Stop fighting the blank page and start building leverage. In this hands-on workshop, learn to build a personalized Content Operating System using Claude and Gemini. Move past robotic templates by building a Custom Brand Skill, validate ideas by roleplaying with your target audience, and discover how AI agents can act as your on-demand production crew. Walk away with a fully customized AI Co-Pilot that scales your content, analyzes your retention data, and eliminates creative burnout.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "ENCORE: PROMPT TO PUBLISH - AI TOOLS FOR THE MODERN CONTENT CREATOR",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2114,
      "name": "Ai",
      "created_at": "2020-01-17T14:51:44.091-06:00",
      "updated_at": "2026-02-18T15:48:17.273-06:00",
      "sort": "AI",
      "alpha": "A"
    },
    {
      "id": 2315,
      "name": "Social Media",
      "created_at": "2022-01-28T15:30:51.945-06:00",
      "updated_at": "2022-02-14T12:08:15.998-06:00",
      "sort": "SOCIAL MEDIA",
      "alpha": "S"
    },
    {
      "id": 1094,
      "name": "Branding",
      "created_at": "2016-11-28T14:54:15.982-06:00",
      "updated_at": "2022-02-14T12:07:45.213-06:00",
      "sort": "BRANDING",
      "alpha": "B"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Brand & Marketing track sponsored by Youtube",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}