The Non-Obvious Podcast LIVE w/ Rohit Bhargava & Under Armour Founder Kevin Plank

{
  "id": "PP1150935",
  "track": "Tech & AI",
  "focus_area": null,
  "category": "Podcast",
  "event_id": "PP1150935",
  "event_type": "panel",
  "format": "Podcast",
  "genre": null,
  "subgenre": null,
  "name": "The Non-Obvious Podcast LIVE w/ Rohit Bhargava & Under Armour Founder Kevin Plank",
  "presented_by": null,
  "publish_at": "2026-03-07T10:59:00.000-06:00",
  "reservable": false,
  "reservable_id": null,
  "reserved": false,
  "date": "2026-03-16",
  "end_time": "2026-03-16T17:00:00.000-05:00",
  "start_time": "2026-03-16T16:00:00.000-05:00",
  "message": null,
  "image": null,
  "credentials": [
    {
      "name": "Platinum Badge",
      "type": "platinum"
    },
    {
      "name": "Innovation Badge",
      "type": "innovation"
    }
  ],
  "contributors": [
    {
      "id": 107858,
      "company": "Under Armour",
      "credential_types": [
        "innovation"
      ],
      "entity_id": 2281161,
      "name": "Kevin Plank",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Founder & CEO",
      "image": {
        "alt_text": "KevinPlank",
        "credit": "AFleming",
        "url": "https://images.sxsw.com/7Q1Z5lGHntKk-ci1Bo_N1mDCACM=/0x0:5464x5464/600x600/images.sxsw.com/48/738bb27b-3946-48a5-b0d7-1834432b6d48/pcid-750191"
      },
      "speaker_type": "Speaker",
      "details": "As special teams captain for the University of Maryland football program, Kevin Plank grew\rfrustrated with the heavy, sweat-soaked cotton T-shirts he and his football teammates wore\runder their equipment during practice and games. Knowing there had to be something better,\rPlank set out to create an alternative to the cotton T-shirt—one that could wick sweat and keep\rathletes cool, dry, and light.\rUpon graduating from Maryland in 1996 with a bachelor’s degree in business administration,\rPlank started to turn his idea into a reality and, as a result, began redefining the way athletes\rdress. That year, he went on a mission to find the perfect fabric—performance synthetics—and\rcombined it with an athlete’s perfect fit—compression. What started out as one tight shirt\rultimately led to the launch of Under Armour as the high-performance answer to the dilemma of\ra sweat-drenched cotton tee.\rWith 30 years of outfitting athletes with the world’s most innovative performance apparel,\rfootwear, and equipment, Plank now oversees a global company of more than 15,000\remployees with total revenues of over $5 Billion. With a clearly defined mission: To Inspire\rAthletes With Innovative Performance and Design Solutions They Can’t Live Without, Under\rArmour products are sold globally and are worn by athletes at all levels.\rSince founding Under Armour, Mr. Plank has been the driving force behind its innovative\rproducts and brand. From 1996 to 2019, he served as Under Armour’s Chief Executive Officer\rand Chair of the Board of Directors. In January 2020, Plank was appointed Executive Chair and\rBrand Chief. Effective April 1, 2024, Mr. Plank returned to serve as Under Armour’s President\r& Chief Executive Officer.",
      "links": {},
      "type": "person"
    },
    {
      "id": 3566,
      "company": "The Non-Obvious Company",
      "credential_types": [
        "filmtv",
        "innovation",
        "music"
      ],
      "entity_id": 9208,
      "name": "Rohit Bhargava",
      "speaker_types": [
        "Speaker"
      ],
      "title": "Founder & Chief Trend Curator",
      "image": {
        "alt_text": "Rohit Bhargava",
        "credit": null,
        "url": "https://images.sxsw.com/Akbo9jWqlai9i2MwWhCexmWFB_Y=/0x6:633x639/600x600/images.sxsw.com/48/37cdc654-18d4-40b4-8579-34a858dd9e1c/pcid-139802"
      },
      "speaker_type": "Speaker",
      "details": "Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the 3-time WSJ bestselling author of ten books on marketing, innovation, trends and the future including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited as a “non-boring” keynote speaker to events in 32 countries. He is a frequent contributor writing about non-obvious ideas for Inc, Entrepreneur and GQ magazines and is an adjunct professor of storytelling at Georgetown University. On a personal note, he loves the Olympics, actively hates cauliflower and is a proud dad of boys.",
      "links": {},
      "type": "person"
    }
  ],
  "venue": {
    "accessible": false,
    "age_policy": null,
    "floor": "4",
    "id": "V0375",
    "indoor_outdoor": "INDOOR",
    "mixhalo_url": "https://translate.mixhalo.rocks/?venue_id=429&partner=true",
    "name": "Salon C",
    "parent_id": "V0365",
    "parent_venue_name": "Hilton Austin Downtown",
    "venue_entry_info": null,
    "formats": null,
    "location": {
      "address": "500 E 4th St.",
      "lat_lon": [
        30.2651364,
        -97.7381904
      ],
      "city": "Austin",
      "postal_code": "78701",
      "state": "TX",
      "name": "Hilton Austin Downtown"
    },
    "root": {
      "id": "V0365",
      "name": "Hilton Austin Downtown",
      "mixhalo_url": null
    },
    "events": "[omitted 5 venue events]"
  },
  "description": "In a world where it's tempting to chase relevance, what does it take to create a brand that feels true and stands for something? Join Non-Obvious Founder Rohit Bhargava for a live taping of the Non-Obvious Show podcast as he sits down with Under Armour Founder & CEO, Kevin Plank to uncover non-obvious secrets of entrepreneurship, why performance matters most and what it takes to get better at anything.",
  "experience_level": "Intermediate",
  "audio_url": null,
  "accessibility": [],
  "accessible_venue": false,
  "add_bcl_url": false,
  "add_slido": false,
  "after_midnight": null,
  "age_policy": null,
  "american_sign_language": false,
  "apple_url": null,
  "audio_description": false,
  "caption_url": null,
  "captioned_qa": false,
  "closed_captioned": false,
  "cpe_credit": false,
  "event_status": "none",
  "has_subtitles": false,
  "hash_tags": [],
  "high_sensory_experience": false,
  "live": false,
  "long_description": "In a world where it's tempting to chase relevance, what does it take to create a brand that feels true and stands for something? Join Non-Obvious Founder Rohit Bhargava for a live taping of the Non-Obvious Show podcast as he sits down with Under Armour Founder & CEO, Kevin Plank to uncover non-obvious secrets of entrepreneurship, why performance matters most and what it takes to get better at anything.",
  "meeting_url": null,
  "meeting_url_live": false,
  "mentorly_url": null,
  "mobile_audio_url": null,
  "open_captioned": false,
  "playlist_tag": null,
  "rebroadcast": false,
  "recommended_ids": [],
  "search_conversions": null,
  "short_program": false,
  "slido_url": null,
  "sort": "NON-OBVIOUS PODCAST LIVE W/ ROHIT BHARGAVA & UNDER ARMOUR FOUNDER KEVIN PLANK",
  "source": "Official",
  "squad_up_url": null,
  "stream_embed": null,
  "stream_id": null,
  "stream_url": null,
  "strobe_warning": false,
  "subdiscipline": null,
  "summit": null,
  "summit_display_name": null,
  "tags": [
    {
      "id": 2576,
      "name": "Recently Added",
      "created_at": "2026-02-26T12:08:59.538-06:00",
      "updated_at": "2026-02-26T12:08:59.538-06:00",
      "sort": "RECENTLY ADDED",
      "alpha": "R"
    },
    {
      "id": 954,
      "name": "Entrepreneurship",
      "created_at": "2016-11-04T11:44:27.960-05:00",
      "updated_at": "2025-01-21T12:10:03.602-06:00",
      "sort": "ENTREPRENEURSHIP",
      "alpha": "E"
    },
    {
      "id": 2548,
      "name": "Podcast",
      "created_at": "2025-01-22T12:49:10.822-06:00",
      "updated_at": "2025-01-22T12:49:10.822-06:00",
      "sort": "PODCAST",
      "alpha": "P"
    }
  ],
  "talent_attending": null,
  "title_only": false,
  "track_display_name": "Tech & AI track sponsored by IBM",
  "trailer_id": null,
  "trailer_url": null,
  "video_on_demand": null,
  "vimeo_id": null,
  "vod": false,
  "xr_project_type": null,
  "youtube_id": null,
  "related_events": [],
  "related_sales_client": null
}