Mentor Session: Joe Aboud (444 Sounds)

Event ID: PP1150895

Mon, Mar 16, 2026 | 7:30 PM - 8:45 PM

Venue: Tannehill (Downright Austin)

View on Official SXSW

Summary

Meeting with this mentor is highly recommended if you're interested in Management, Marketing/PR, Streaming & Programming.

Contributors

Raw Event JSON

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Open JSON payload
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